Social Contribution Activities


Since its founding, Lion has sought to help consumers enjoy healthy living through the provision of products while carrying out educational activities and communication aimed at creating better living habits.

In Japan and other Asian countries, Lion is engaged in initiatives that contribute to the sustainable development of society and the global environment through the areas of health, comfort and cleanliness. We believe that our continued business viability depends on co-existing harmoniously with the communities in which we are involved, such as those where Lion facilities are located. We therefore strive to help solve issues in and invigorate local communities by strengthening partnerships with local residents, government agencies and citizens’ groups. In addition, by increasing opportunities for every employee to get involved in business-related educational activities, we foster human resources that create new value informed by a high level of social and environmental awareness.



Initiatives with Local Governments

Ishinomaki City, Miyagi Prefecture

Lion’s founder, Tomijiro Kobayashi, had close ties to Ishinomaki City. Honoring this connection, Lion has continued to pursue recovery support initiatives in the city since the Great East Japan Earthquake in 2011.

In January 2019, Lion formed a comprehensive collaboration agreement with the city to promote the health of city residents and revitalize the area using its accumulated health improvement expertise. We will continue to implement a variety of initiatives based on employee participation.

Oral healthcare leader
development lecture

Yamanashi City, Yamanashi Prefecture

Under the first of the Company Forest Promotion Projects being promoted by Yamanashi Prefecture, Lion employees engage in forest maintenance activities and build relationships with local residents.

Forest maintenance activities

Sakaide City, Kagawa Prefecture

The KireiKirei City-Sakaide Project is an initiative being implemented by Sakaide City, the Lion Chemical Co., Ltd. Oleochemical Production Site and Lion to improve the health of the citizens of Sakaide City by establishing good hand and oral hygiene habits.

Booth at Sakaide City’s
Happy Festa
oral health promotion event

Sumida-ku, Tokyo

In 2020, Lion formed an agreement with Sumida-ku, Tokyo, where its headquarters is located, to collect and recycle used toothbrushes in order to promote plastic recycling.

The Sumida-ku government set up toothbrush collection boxes at a total of 85 locations, including city offices and all public elementary and junior high schools in the area. The toothbrushes collected are regularly taken to a designated recycling partner, where they are recycled into other plastic products.

As part of this initiative, Lion is providing its products (such as new toothbrushes) and instruction on correct tooth brushing to children at non-profit children’s facilities in the area, helping to spread and firmly establish healthy oral care habits.

Signing the agreement

Initiatives Supporting Education

Employee Participation

As part of Lion’s training program, junior employees go to kindergartens and preschools across Japan to teach children about the importance of hand washing through fun song and dance activities. In addition to providing products, these activities play a role in promoting self-directed cleanliness and hygiene habits. Lion is proactively implementing these activities, which not only serve communities, but contribute to human resource development. By participating in these initiatives, employees learn about social issues through direct contact with communities and improve their problem-solving skills, teamwork skills, sensitivity and empathy in addition to increasing their awareness of the importance of contributing to society.

Supporting Science Lessons for Children

Science Lessons Led by Researcher Volunteers

Edogawa-ku, where Lion’s Research and Development Headquarters is located, has been implementing science education center activities for more than 50 years. The local government, schools and residents work together to teach children about the interesting scientific phenomena in their daily lives. For over 15 years, these activities have included lessons for elementary school students about interface science, the foundation of many Lion products with the aim of fostering a sense of familiarity with applications of science in daily living.

In 2019, Lion researchers volunteered to hold fun, experiment-based science lessons four times for a total of more than 150 elementary school students.

In the experiment-based lessons, volunteers use detergents, a familiar part of daily living, to draw the children’s interest, holding fun quizzes about detergents and exploring such topics as the mechanisms of grime removal during laundry and the secrets of soap bubbles. By allowing participants to observe scientific phenomena first-hand, such as seeing how detergent removes oily grime or bobbling the soap bubbles, these lessons are aimed at increasing participants’ interest in science.

2017 2018 2019
Lessons held 3 4 4
Elementary school student participants 134 132 153
Lion volunteers (annual total) 41 49 35
Science lessons in 2019①
Science lessons in 2019②
Science lessons in 2019③
Science lessons in 2019④

Supporting Science Education

Lion’s research institutes support science education through the tools of experiment-based lessons, exhibit facilities and its science journal.
In 2020, activities were kept to a minimum compared to previous years, with science lessons held for local schools that could not conduct field trips (65 elementary school students and 29 high school students).

Lion conducted experiment-based lessons and tours for a total of 42 high school students, including students from a designated Super Science High School.* We also conducted an online tour as part of a lecture for university students (23 students).
For high school students, we hold experiment-based lessons to deepen their knowledge and offer tours of the Research and Development Headquarters that cover the history of Lion’s technological development, the motivations of the developers and the technologies used in Lion products in order to foster their interest in science. Because students are able to hear from researchers directly, these events help students develop a sense of what it is like to work in research.

Furthermore, since 2019, Lion has been holding events to support “Rico-Challe,” a campaign to support female junior high, high school and university students choosing STEM fields being implemented by the Gender Equality Bureau Cabinet Office, the Ministry of Education, Culture, Sports, Science and Technology Education Policy Bureau and the Japan Business Federation. In 2020, Lion cancelled this event after the Cabinet Office declared that events should be suspended due to the COVID-19 pandemic (we plan to hold the event online in 2021). By teaching participants about work in Lion’s research institutes and plants, we aim to provide them with useful information that will inform their academic choices. Lion will continue participating in this initiative going forward.

In addition, Lion regularly publishes the Lion Science Journal, which highlights cutting-edge technologies in an easy-to-understand way, further increasing the breadth of Lion’s support for science education.

*The Ministry of Education, Culture, Sports, Science and Technology has implemented the Super Science High School program since 2002 to carry out research and development focused on math and science education with the goal of developing future international scientists and engineers. Under the program, upper secondary schools providing advanced math and science education are designated as Super Science High Schools and receive special support.

Super Science High Schools (SSHs) [Japanese]
Summer Rico-Challe 2019 at Lion①
Summer Rico-Challe 2019 at Lion②

Sports Promotion Activities

Activities of Lion’s Rugby Club

Every spring, Lion’s rugby club holds the Lion Rugby Festival at the Chiba Plant sports field to build relationships with local residents, including the children of a local rugby school. The festival includes rugby classes, in which active members of Lion’s rugby club teach the pint-sized rugby athletes real rugby skills in an easy to understand way. After the rugby lesson, the event includes relay races and a lottery, and participants eat lunch together, deepening the club’s communication with the children and their guardians.

Since 2012, as part of Lion’s project to promote recovery from the Great East Japan Earthquake, the rugby club holds rugby classes in the city of Ishinomaki, as well.

Rugby Lesson Participants
2017 2018 2019
Participants Chiba Approx. 450 Approx. 500 Approx. 700
Ishinomaki Approx. 100 Approx. 80 Approx. 90
Activities at the Chiba Plant
Activities in Ishinomaki

Other Sports Events Supported by Lion

Working Towards Gender Equality

Kaji × Kaji Happy Share Project

Lion is promoting the Kaji × Kaji Happy Share Project in partnership with municipalities and companies across Japan with the aim of eliminating the “chore gap” in households. By helping foster smoother relations within households in the communities where we promote this project, we are supporting the resolution of a variety of social issues, such as women’s participation in the labor force and the low birth rate. Through this project, we are working with municipalities to provide useful information not only to married couples, but broadly throughout communities.

Household chore seminar
in Saga Prefecture

Collaboration with Local Communities

Plant Tours

Lion considers plant tours to be an important contact point between customers and the Company. So that customers can get to know Lion products and witness the extremely high priority the Company places on safety and environmental conservation in its operations, we welcome many visitors to the plants every year. Plant tours have been suspended since February 2020 to prevent the spread of COVID-19.

Odawara Plant ①
Odawara Plant ②
Chiba Plant
Akashi Plant
2020 Plant Tours
(January 1, 2020 to December 31, 2020)
Plant Chiba Odawara Osaka Akashi Total
Plant tours 3 11 5 7 26
Participants 50 231 126 150 557

Environmental Beautification Activities

Cleanup Activities Near Plants and Offices

Valuing communication with local communities, Lion Group plants and offices proactively engage in cleanup activities not just within their own grounds, but in the surrounding areas, as well.

Cleanup activities near the Akashi Plant
Cleanup activities near the Odawara Plant
Cleanup activities near the Chiba Plant①
Cleanup activities near the Chiba Plant②
Cleanup activities at a seaside park near the Fukuoka Office

In addition to those shown above, Lion is implementing cleanup activities around the Sapporo Office, Tokyo Office, Nagoya Office, Osaka Plant, Lion Chemical Co., Ltd. Fine Chemical Production Site and Oleochemical Production Site, and Lion Specialty Chemicals Co., Ltd. Ono Plant and Yokkaichi Plant.

Sekiguchi River Cleanup Participation (Odawara Office Site)

The Odawara City Kouzu Ward Neighborhood Association holds an annual cleanup of the Kouzu Coast. Lion employees in Odawara have been participating in the cleanup activities since 2003. In 2008, the location of the cleanup was changed to the nearby Sekiguchi River. We have continued participating in the cleanup every year. However, the activity has been suspended since 2020 to prevent the spread of COVID-19.

Employees engaged in cleanup activities①
Employees engaged in cleanup activities②
2017 2018 2019
Participants 27 43 36

Kamisu City Coastal Cleanup Activities (Lion Chemical Corporation Fine Chemical Production Site)

The Lion Chemical Corporation Fine Chemical Production Site has been conducting cleanup activities with employees and local residents on the Kamisu City coastline (Hikawa and Hasaki beaches) every June since 2009 as part of our community contribution activities.

Wearing matching green T-shirts during cleanup activities
Employees engaged in cleanup activities
2017 2018 2019
Participants 51 46 46

Biodiversity Conservation Activities at Lion’s Operating Sites

Lion provides a wide variety of products that support daily living based in significant part on value derived from nature.

In addition to striving to use resources in a sustainable manner, Lion is engaged in biodiversity conservation, aiming for each employee of Lion’s operating sites to proactively contribute to the realization of a society in harmony with nature.

Other Events Supported by Lion

Donation Activities (Philanthropy)

Every year, Lion surveys the domestic Group on the implementation status of social contribution activities to collect and manage data on monetary and product donations for and spending on each activity.

The total amount spent on social contribution activities in fiscal 2020 was approximately ¥1,041.4 million.

Fiscal 2020 expenditure on social contribution activities (Millions of yen)

*Monetary donations include donations to the Lion Foundation for Dental Health (LDH)[Japanese]

Social Contribution Activity Expenditure
2018 2019 2020
655million yen 519million yen 1,041million yen
Hours Volunteered by Employees During Working Hours
2018 2019 2020
7,426hours 5,956hours 1,923hours*

*In 2020, volunteer hours were decreased to prevent the spread of COVID-19.

Overseas Social Contribution Activities