Making new daily living habits
more natural,
easy and enjoyable.
Supporting cleanliness,
health and comfort
while protecting the environment
for people each and every day.
Lion Topics
Products
Lion communicates with customers
through the many products that they use in their daily lives,
gaining insight into consumer living,
one of Lion’s distinct strengths.
Research &
Development
Products offering new value are created through coordination
between R&D divisions and a range of other departments
and by combining the results of our research
with feedback from customers.
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Natural mint—a timeless flavor. Lion has used only natural mint since its founding. Learn about Lion’s research and quality initiatives related to this classic flavor.
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The latest information about Lion’s research activities.
Sustainability
Addressing evolving social issues
while striving to realize better living
for each individual every day toward a brighter future.
Lion works with customers and other stakeholders
to find solutions to problems big and small.
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We are collecting and recycling used toothbrushes, which are commonly just thrown away, to promote sustainable resource use and protect the environment.
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Hand washing is an important way of protecting the health of our families and communities. We are advancing activities to foster hand washing habits that maximize fun and effectiveness.
Lion News
News Release
New Products
2020-09-30
hadakara Body Soap Foam
Body soap with moisture-adsorbing technology that keeps moisturizer from washing away.* Foam dispensing type.
Moisturizes with every wash, for softer skin.
* Compared with other Lion products
- Fragrances
- Floral Bouquet*; Creamy Soap
- Contents
- 550ml bottle; 440ml refill pack; 750ml large-size refill pack (* Available in 825ml large-size bottle)
2020-09-30
Hadakara Body Soap Foam with Oil
From the Hadakara line of body soaps that keep moisturizer from washing away,* a body soap formulated with a naturally derived emollient oil used in skin creams.
Hadakara’s proprietary moisturizing ingredients and the emollient oil cling to the skin even after rinsing.
*Compared with other Lion products
- Fragrances
- Rose Garden
- Contents
- 530ml bottle; 420ml refill pack
2020-09-30
Hadakara Body Soap with Oil
From the Hadakara line of body soaps that keep moisturizer from washing away,* a body soap formulated with a naturally derived oil used in moisturizing skin creams. Hadakara’s proprietary moisturizing ingredients cling to the skin even after rinsing, moisturizing with every wash.
*Compared with other Lion products
- Fragrances
- Pure Rose
- Contents
- 480ml bottle; 340ml refill pack
