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  • Hygiene and Health Care Information for Times of Disaster


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through the many products that they use in their daily lives,
gaining insight into consumer living,
one of Lion’s distinct strengths.

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Products offering new value are created through coordination
between R&D divisions and a range of other departments
and by combining the results of our research
with feedback from customers.


Addressing evolving social issues
while striving to realize better living
for each individual every day toward a brighter future.
Lion works with customers and other stakeholders
to find solutions to problems big and small.

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New Products


Smile 40EX GOLD Cool MAX

Delivers the strongest cooling sensation of the 40EX GOLD series to date. Eye drops formulated with eight active ingredients to help alleviate painful eye fatigue and blurred vision caused by overuse of the eyes. Preservative-free.*
*Contains no preservatives (such as benzalkonium chloride)

Product directions and other info




Eye fatigue
Blurred vision (due to excess eye mucus, etc.)
Bloodshot conjunctiva
Itchy eyes
Blepharitis (inflamed eyelids)
Eye trouble prevention (after swimming, after getting dust or sweat in the eyes, etc.)
Inflammation of the eye due to ultraviolet or other light (such as snow blindness)
Discomfort when wearing hard contact lenses

Hold the bottle tip-down
when dispensing
the eye drops

Directions and Dosage

Use 3 to 6 times a day, 1 to 3 drops in each eye.

Usage and Dosage Warnings

Excessive use may cause abnormal sensitivity to light or make eyes more bloodshot.
A guardian or caretaker should provide supervision and guidance when allowing children to use the product.
Avoid touching the dropper tip to the eye, eyelid or eyelashes, as this could cause it to become dirty or contaminated (with eye mucus, dust, etc.). Do not use if the product appears cloudy.
Do not use while wearing soft contact lenses.
Use the product only as eye drops.

Ingredients (per 100 ml)

Active ingredient
Retinol palmitate (vitamin A)
33,000 units
A vitamin that acts directly on the cornea to activate the eye's natural functions
d-α-tocopherol acetate (natural vitamin E)
0.05 g
A vitamin that stimulates blood flow and replenishes nutrients in the eyes
Pyridoxine hydrochloride (vitamin B6)
0.03 g
A vitamin that promotes metabolic processes
0.1 g
An amino acid that promotes metabolic processes
Potassium L-aspartate
1 g
An amino acid that brings enzymes into the eyes
Neostigmine methylsulfate
0.005 g
Improves eye focus
Chlorpheniramine maleate
0.03 g
Reduces itchiness and other eye discomfort
Tetrahydrozoline hydrochloride
0.01 g
Reduces redness due to bloodshot eyes

*Inactive ingredients: Boric acid, trometamol, disodium edetate, BHT, polyoxyethylene hydrogenated castor oil, polysorbate 80, propylene glycol, povidone, l-menthol, dl-camphor, d-borneol, eucalyptus oil, pH adjuster



Created using Lion’s preventive dentistry expertise
A toothbrush that effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied


super compact; compact
Soft; Medium


Bright STRONG Refreshing Clothing Shower

A stain removal laundry detergent spray that cleanses and eliminates bacteria and viruses1—just spray and let sit.2
1. Not effective against all types of bacteria and viruses.
2. Always wash clothing after applying product and letting sit.


400ml bottle; 320ml refill pack