Making new daily living habits
more natural,
easy and enjoyable.

Products

Lion communicates with customers
through the many products that they use in their daily lives,
gaining insight into consumer living,
one of Lion’s distinct strengths.

Research &
Development

Products offering new value are created through coordination
between R&D divisions and a range of other departments
and by combining the results of our research
with feedback from customers.

Sustainability

Addressing evolving social issues
while striving to realize better living
for each individual every day toward a brighter future.
Lion works with customers and other stakeholders
to find solutions to problems big and small.

Lion News

New Products

2021-10-20

CLINICA Advantage Gel Toothpaste (for electric toothbrushes*)

Proprietary high-fluoride formula gel coats the surface of the teeth. This gel toothpaste for electric toothbrushes helps prevent cavities with fluoride.
* May also be used with non-electric toothbrushes.

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Flavor
Mild Mint
Contents
90g

2021-10-20

SYSTEMA Haguki (the Gums) Plus Gel Toothpaste (for electric toothbrushes*)

Gel toothpaste for electric toothbrushes that contains vitamin E to revitalize the gums, repair tissue and prevent gum disease
* May also be used with non-electric toothbrushes.

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Flavor
Medical Herb Mint
Contents
90g

2021-09-29

CLINICA Advantage + Whitening Toothpaste

Enables total care by combining the three preventive dentistry essentials while helping achieve shining white teeth!

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Flavors
Clear Mint; Citrus Mint
Contents
130g