Making new daily living habits
more natural,
easy and enjoyable.

  • New Products
  • Lion Integrated Report 2020

Supporting cleanliness,
health and comfort
while protecting the environment
for people each and every day.

Lion Topics

Lion Announces its new Long-Term Strategic Framework

Announcement of Financial Results for the Fiscal Year Ended December 31,2020

Notice Concerning the Discontinuation of Countermeasures against the Large-Scale Purchase of Lion’s Shares
  • Hygiene and Health Care Information for Times of Disaster

Products

Lion communicates with customers
through the many products that they use in their daily lives,
gaining insight into consumer living,
one of Lion’s distinct strengths.

Research &
Development

Products offering new value are created through coordination
between R&D divisions and a range of other departments
and by combining the results of our research
with feedback from customers.

Research & Development
  • Finding High-Quality Natural Mint

    Natural mint—a timeless flavor. Lion has used only natural mint since its founding. Learn about Lion’s research and quality initiatives related to this classic flavor.

  • Special Features / Lion Science Journal

    The latest information about Lion’s research activities.

Sustainability

Addressing evolving social issues
while striving to realize better living
for each individual every day toward a brighter future.
Lion works with customers and other stakeholders
to find solutions to problems big and small.

Sustainability
  • Toothbrush Recycling Program

    We are collecting and recycling used toothbrushes, which are commonly just thrown away, to promote sustainable resource use and protect the environment.

  • Establishing Cleanliness and Hygiene Habits

    Hand washing is an important way of protecting the health of our families and communities. We are advancing activities to foster hand washing habits that maximize fun and effectiveness.

About LION

  • LION SPECIALTY CHEMICALS CO.,LTD.

Lion News

News Release

Sustainability

Lion Selected as a White 500 Company under the Certified Health & Productivity Management Outstanding Organizations Recognition Program for a Fifth Consecutive Year

Sustainability

Lion Receives the Excellence Award in the 24th Environmental Communication Awards

Management & Finance

(Updated)Partial correction of “Financial Results for Fiscal 2020 – supplementary materials –”

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New Products

2021-04-07

SOFLAN Premium Deodorizer Ultra Zero

Developed in the pursuit of total odor elimination.
A next-generation fabric softener featuring first-in-Japan1 technology for making odors undetectable.
This product provides odor-cancelling technology developed with a focus on the mechanisms of olfaction to block odors before you smell them.2

1. Deodorizing technology based on highly branched cyclic dextrin and a specific group of fragrances, within the fabric softener field (September 2020 Lion survey of advanced technologies)
2. Does not block all odors

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Fragrance
Pure Soap (dissipates upon drying)
Contents
530ml bottle; 400ml refill pack; 1,200ml large-size refill pack

2021-03-31

Lightee Toothpaste

A powerful whitening toothpaste developed by Lion that thoroughly removes grime from micro-level imperfections in the dental surface while promoting enamel repair* to prevent cavities. This toothpaste helps bring out the teeth’s natural, shining whiteness.
* Remineralization

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Flavors
White Citrus Mint; White Rose Mint
Contents
100g; 53g

2021-03-31

KireiKirei Medicated Hand Sanitizing Spray

Quickly disinfect as soon as you get home!
KireiKirei Medicated Hand Sanitizing Spray is effective against viruses and bacteria.
*Tested on enveloped viruses. Not effective against all bacteria and viruses.

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Contents
350ml bottle; 340ml refill pack
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