Making new daily living habits
more natural,
easy and enjoyable.
Supporting cleanliness,
health and comfort
while protecting the environment
for people each and every day.
Lion Topics
Products
Lion communicates with customers
through the many products that they use in their daily lives,
gaining insight into consumer living,
one of Lion’s distinct strengths.
Research &
Development
Products offering new value are created through coordination
between R&D divisions and a range of other departments
and by combining the results of our research
with feedback from customers.
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Natural mint—a timeless flavor. Lion has used only natural mint since its founding. Learn about Lion’s research and quality initiatives related to this classic flavor.
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The latest information about Lion’s research activities.
Sustainability
Addressing evolving social issues
while striving to realize better living
for each individual every day toward a brighter future.
Lion works with customers and other stakeholders
to find solutions to problems big and small.
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We are collecting and recycling used toothbrushes, which are commonly just thrown away, to promote sustainable resource use and protect the environment.
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Hand washing is an important way of protecting the health of our families and communities. We are advancing activities to foster hand washing habits that maximize fun and effectiveness.
Lion News
News Release
New Products
2021-10-20
CLINICA Advantage Gel Toothpaste (for electric toothbrushes*)
Proprietary high-fluoride formula gel coats the surface of the teeth. This gel toothpaste for electric toothbrushes helps prevent cavities with fluoride.
* May also be used with non-electric toothbrushes.
- Flavor
- Mild Mint
- Contents
- 90g
2021-10-20
SYSTEMA Haguki (the Gums) Plus Gel Toothpaste (for electric toothbrushes*)
Gel toothpaste for electric toothbrushes that contains vitamin E to revitalize the gums, repair tissue and prevent gum disease
* May also be used with non-electric toothbrushes.
- Flavor
- Medical Herb Mint
- Contents
- 90g
2021-09-29
CLINICA Advantage + Whitening Toothpaste
Enables total care by combining the three preventive dentistry essentials while helping achieve shining white teeth!
- Flavors
- Clear Mint; Citrus Mint
- Contents
- 130g
