Founder Tomijiro Kobayashi established T. Kobayashi & Co. on the Yanagihara riverside in Kanda, Tokyo, to trade in soap and raw materials for matches
Launched beauty soap Kohyo Soap and laundry soaps Soft Soap and Kenren Soap
Launched Lion Toothpowder
Began using a marching band with musicians and an announcer to advertise the Company's products.
Began selling tooth brushing powder packets with donation slips as a social contribution activity (this program continued for 20 years, until 1920)
Opened the Kobayashi Night School for employees
(Photo) Men's class at Kobayashi Night School, circa 1907
(Women’s classrooms were furnished with sewing machines)
Established Kobayashi Laboratory to test raw materials and conduct research into new products.
Established alongside Tokyo Analytical Laboratory that also accepted commissions from the public.
Affirmed its specialization in toothpowder sales by establishing Lion Soap Factory as a partnership firm
Imported autoclaves (industrial high-pressure industrial fat and oil decomposers) from Germany that were used in manufacturing for about 40 years.
Launched Lion Dental Cream, the first tube-packaged toothpaste made in Japan (using imported tubes)
Launched Lion Kodomo Toothpaste for children
The young swordsman illustration was drawn by Nihonga artist Kiyokata Kaburaki
Hosted the Company's first public oral hygiene lecture (later named the Lion Public Lectures)
(Photo) Program of the lecture, which was held at the Tokyo YMCA in Kanda with the participation of dentist Shusaku Midorikawa
Launched the Banzai Toothbrush, developed based on guidance from the Tokyo Dental School (now Tokyo Dental College)