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1891
The birth of Lion
Founder Tomijiro Kobayashi established T. Kobayashi & Co. on the Yanagihara riverside in Kanda, Tokyo, to trade in soap and raw materials for matches
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1900
Lion's first social contribution initiative
Began a social contribution program using charity coupons printed on packets of Lion Toothpowder
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1913
Japan's first toothpaste for children
Held first oral hygiene lecture
Launched Kodomo Toothpowder (today Kodomo Toothpaste) for schoolchildren -
1920
Japan's first plant-derived laundry soap
Launched plant-derived Lion Laundry Soap
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1921
Japan's first dental clinic for children
Opened a dental clinic for children (renamed the Lion Dental Clinic for Children in 1938)
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1933
Spreading better laundry washing methods
Opened the Family Laundry Information Service Center (renamed the Lion Laundry Science Laboratories in 1936 and the Household Science Laboratories in 1957)
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1956
Launched Lipon F, Japan's first kitchen detergent for washing fruits, vegetables and tableware. Lipon F was the first product endorsed by the Japan Food Hygiene Association.
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1959
Launched dental hygiene activities for mothers and their children (later named the "Tanpopo Initiative")
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1967
Launched the laundry detergent Dash, containing alpha olefin sulfonate (AOS), a new, highly biodegradable surfactant
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1971
Established the Environmental Problems Countermeasures Committee
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1973
Created phosphate-free detergent, ahead of the industry
Moved ahead of the times to develop an early phospate-free detergent and released it as Seseragi
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1980
Launched Murin Top (Enzyme Power Top), Lion's first majorly successful phosphate-free detergent
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1989
Founded Lion Oleochemical Co., Ltd., which produced highly biodegradable raw surfactant materials from palm oil
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1990
Established the Environmental Action Promotion Committee (renamed Environmental conservation committee in 2004, Sustainability Promotion meeting in 2019)
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1991
Launched Spark laundry detergent with environmentally friendly plant-based ingredients derived from palm oil
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1996
Received the Minister of International Trade and Industry Award as a consumer-oriented excellent company
Published the Company's first Environmental Report -
2001
All of Lion's factories received ISO 14001 certification
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2006
ECO LION Declaration
Established the Lion Eco Standards as a set of new criteria for product environmental friendliness
Established the Lion Forest in Yamanashi -
2007
Received the 16th Grand Prize for the Global Environment Award
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2008
Became the first manufacturer to receive Eco First certification from the Ministry of the Environment and participated in the "Eco First Program" proclamation
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2009
Began participating in the United Nations Global Compact
Announced its support for the United Nations Global Compact and joined the Global Compact Network Japan -
2010
Released TOP NANOX super-concentrated liquid laundry detergent, formulated with plant-based high-detergency ingredient MEE for easy, one-rinse washing and environmental friendliness (this product was rereleased as TOP SUPER NANOX in 2016)
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2013
Announced Eco Vision 2020, a set of environmental targets
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2014
Launched an environmental logo and environmental label as a means of communicating environmental information to consumers through products
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2019
Announced LION Eco Challenge 2050, a set of long-term environmental objectives
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2020
Announced the Lion Group Sustainability Material Issues and Objectives for 2030