Together with the EnvironmentRecycling Resources

Sustainability Material Issue 1 Promoting Environmental Initiatives for a Sustainable Planet

Top-Priority Material Issue

Reduce CO2 emissions throughout business activities.

Reduce CO2 emissions throughout product life cycles.

Achieve a CO2 emissions reduction effect in excess of Lion’s own emissions to help society become carbon negative.

Promote actively the 3Rs (reduce, reuse, recycle) and renewable activities.

Indicators (2030) Petrochemical-derived plastic use rate⇒70% or less
(2022 results)
97% (Japan)
Rate of containers and other packaging using sustainable materials: 3.2%
Globally Common Measures to 2030
  • Reduce usage of petrochemical-derived materials through the increased use of recycled plastic and biomass materials in products, containers and other packaging.
  • Continuously promote reduced use and reuse of plastic in products, containers and other packaging.

Reduce water usage throughout product life cycles


Reducing Raw Material Usage

The Lion Group understands that the use of raw materials is the use of resources. We therefore work to reduce our use of raw materials by making product contents more compact, expanding our lineup of refill products and making containers lighter.

Raw Material Usage (Domestic Household Products)


Measures Aimed at Realizing a Resource-Circulating Society—Reducing Container and Packaging Materials—the 3Rs and Renewable Materials

The Lion Group is promoting a wide range of initiatives aimed at realizing a resource-circulating society. We aim to minimize the volume of resources used in business operations, collect resources after their use, and effectively reuse or otherwise employ those resources that retain utility in business operations.


To reduce container and packaging materials, Lion complies with the Lion eco-standard, which is designed to evaluate products over their entire life cycles by examining each life cycle stage, from raw material procurement to distribution and disposal. We are increasing the concentration of such products such as laundry detergents, fabric softeners and dishwashing detergents to make their containers more compact while using sophisticated design technology to make containers more lightweight.

In 2021, Lion’s total container and packaging material usage was around 57,100 tons, almost the same as the previous year.

Going forward, we will continue working to reduce container and packaging material usage through such means as making products more compact and developing innovative container structures.

Lion’s Container and Packaging Material Usage (Domestic Household Products)


Until fiscal 2021, only containers and packaging materials are taken into account; starting in fiscal 2022, some product plastics are as well.


Plastic bottles can be refilled and reused. Film packaging for refill packs can be produced using less material than product bottles, and because they weigh less and take up less space after use, they also help reduce household waste.

Going forward, we will work to minimize the use of plastic materials by both reducing and reusing.

Lion’s Use of Plastic for Packaging and Reduction Effects



Using Recycled Plastics

Lion proactively uses recycled plastic in products and containers. Our dishwashing detergent bottles, liquid laundry detergent bottles and toothbrush blister packs are made with plastic recycled from disposable drink bottles and other sources.

Main Uses of Recycled Plastics
Type of plastic Type of product Product name Parts using recycled plastic
Polyethylene terephthalate (PET) Dishwashing detergent CHARMY Magica, etc. Bottle
Liquid laundry detergent TOP SUPER NANOX Bottle (including large sizes)
Liquid laundry detergent,hand soaps, body soaps TOP SUPER NANOX,
KireiKirei hand soaps,
Hadakara liquid body soaps
Pop-up sticker
Liquid clothing detergent TOP Clear Liquid Antibacterial Refill pouch
Toothbrushes NONIO,Systema Sonic Assist Brush,Clinica Advantage,etc. Blister dome packaging
Polyethylene Fabric softener OFLAN Aroma Rich Bottle
Refill pack
Liquid laundry detergent TOP SUPER NANOX For Odors Refill pack

As of May 31, 2023

Promoting Plastic Product, Container and Packaging Resource Recycling

Aiming to achieve a continuous cycle of plastic use in society, Lion is conducting pilot testing for the recycling of used products and containers and packaging in cooperation with household product manufacturers, recyclers, retailers and municipalities.

Main Activities
Recyclable items Activity name Area Main partners
Toothbrushes Toothbrush recycling Over 1,000 locations nationwide TerraCycle
Joint municipal toothbrush recycling Sumida-ku, Itabashi-ku and Taito-ku
Refill packs RecyCreation Ito-Yokado’s Hikifune Store
Welcia Pharmacy stores (parts of Tokyo and Saitama)
Welcia Pharmacy Store
Kobe Plastic Next: Joining Forces to Recycle Refill Packs 75 stores and 3 other
facilities in Kobe City
Kobe City
Household product manufacturers
18 recycling companies
Bottles and refill packs “Getting healthy with the planet” JACDS Circular Economy Project (June–December 2022) 31 locations in Yokohama City Japan Association of Chain Drug Stores
distribution companies
4 household product manufacturer
Bottles Making New Bottles from Used Bottles Collaboration among consumers, local governments, and companies Higashiyamato City, Komae City, Kunitachi City, Joso City 4 household product manufacturers

As of May 31, 2023

Promoting Circulation of Plastic Containers and Packaging Resources through Partnerships

Kao and Lion are reaching out beyond their corporate groups in an effort to recycle plastic refill containers and packaging (film packaging), aiming to realize a resource-circulating society.

To accelerate the adoption of recycling, building basic systems for resource collection and developing recycling technologies are indispensable. At the same time, it is necessary to change mindsets across society in cooperation with stakeholders, including consumers, with regard to, for example, sorting plastic packaging after product use.

To this end, we are conducting the following four activities.

  1. Studying ways to sort and collect plastic film packaging in cooperation with consumers, government agencies and retailers.
  2. Creating recycled materials and packaging quality design with consideration for usability in a wide range of products, ease of sorting and collection by consumers, and potential for use across companies or industries.
  3. Studying ways to jointly use materials that are collected and recycled.
  4. Engaging in promotional and educational activities that will foster greater understanding and cooperation regarding recycling among consumers.

Through the above activities, we are working to improve the economic efficiency of collection and recycling as a whole. First, we are launching collaborative RecyCreation* activities to sort and collect film packaging and raise awareness in cooperation with local residents. By doing so, we are sharing information about the technological hurdles to plastic film packaging recycling.

Going forward, we will advance RecyCreation activities. Furthermore, we are investigating ways to make containers more recyclable and developing technologies for the horizontal recycling of film packaging into new packaging with the aim of achieving a continuous cycle of plastic use.

These RecyCreation activities received the Selection Committee Chairman’s Commendation in the fiscal 2021 Good Practices of Consumer-Oriented Management Awards.

News Release: Kao and Lion Awarded the New Selection Committee Chairman’s Commendation in the Good Practices of Consumer-Oriented Management Awards [Japanse]

*“RecyCreation” denotes upcycling through which more enjoyable and improved products are developed and resulting in new value creation, rather than recycling materials for the purpose of reproducing the same types of materials. The concept of this initiative is “Throwing it away after use. We want to change this common practice.”

We have released a concept film presenting these initiatives

Youtube (Japanese)

In-store Collection of Used Refill Packs—Recycling Field Testing

RecyCreation activities are under way at Ito-Yokado’s Hikifune Store (Sumida-ku, Tokyo) and 31 Welcia Pharmacy stores with the aim of field testing the sorted collection of film packaging from used refill packs. Under this initiative, a special collection box has been installed at the store to collect customers’ used refill packaging for such products as laundry detergents and shampoos.

The process of recycling used refill packs in the RecyCreation initiative
Overview of the Field Test
  • Purpose
    To examine processes for the sorted collection of used refill packs in collaboration with consumers and retailers.
  • Content
    To enhance consumers’ enthusiasm for recycling through RecyCreation. Through the test, we are collecting used refill packs for such products as detergents and shampoos at Ito-Yokado’s Hikifune Store and Welcia Pharmacy stores, studying effective collection systems and developing new recycling technology.
  • Implementation period
    Starting from October 30, 2020
  • Location of collection box for used refill packs
    Ito-Yokado’s Hikifune Store (Sumida-ku, Tokyo) and Welcia Pharmacy stores (eastern Tokyo and parts of Saitama) We will gradually expand this initiative to more locations.
  • How to prepare and return a pack for collection
    1. Cut along the top of the pack to open it
    2. Rinse out the inside of the pack twice with water
    3. Shake off excess water and let dry
    4. Put in the collection box

We have released a concept film of how to wash a used refill pack

YouTube (Japanese)

Demonstration of the Horizontal Recycling of Refill Packs

In 2020, Lion began partnered with Kao Corporation on a project aimed at realizing a resource-circulating society by plastic product packs, through which a portion of its used refill packs have been collected.

On May 29 2023, the collaboration launched a recycled plastic version of the XXL refill pack for Lion’s TOP SUPER NANOX For Odors,a highly concentrated liquid laundry detergent. The materials used to create the refill pack consisted in part of recycled materials from used refill packs that had been collected. (Limited quantities available.)

This packaging incorporates 9% recycled materials derived from factory waste and 1% derived from recycled consumer products.

Recycling of Used Containers in Accordance with the Containers and Packaging Recycling System

Being a designated business operating under the Containers and Packaging Recycling Act, we contribute toward the cost of recycling not only our own goods but outside consignments. For the most recent status of operations under this system, please visit the Japan Containers and Packaging Recycling Association website.

The Japan Containers and Packaging Recycling Association [Japanese]
*Total of Lion Corporation, Lion Pet Co., Ltd. and Lion Dental Products Co., Ltd.

About the Toothbrush Recycling Program

Program participation is very easy and free.

  1. Register an account as an individual, school or other organization in advance
  2. Set out collection boxes and collect used toothbrushes
  3. A designated carrier will pick up the box by the second business day after a collection request is made
  4. The toothbrushes will be reborn as new plastic products, such as planters, instead of being sent to a landfill or incinerator

Participants receive points according to the weight of the toothbrushes that they send. The points can be exchanged for plastic products produced through TerraCycle's recycling program or donated to a charity of the participant’s choice.

Toothbrush Recycling Program
Using Recycled Materials from Toothbrush Recycling Program to Make Cat Litter Boxes

Domestic Group company Lion Pet Co., Ltd. is currently rolling out the Love Cats Love Earth Sakura Project, through which it donates cat litter boxes and cat litter sets to support people fostering rescue cats. The cat litter boxes are made from 10% recycled plastic from toothbrush recycling.


Using Recycled Paper

The containers and packaging for our powder laundry detergents and other products are made with recycled paper containing recycled pulp.

Using Plant-Based Plastics in Containers and Packaging

The containers and packaging of some Lion products are made with biomass plastic, made from such plant-based raw materials as corn and blackstrap molasses, a byproduct produced in the process of refining sugar from sugarcane.

Main Uses of Plant-Based Plastics
Type of plastic Type of product Product name Parts using plant-based plastic
Polyethelene terephthalate (PET) Dental rinse NONIO Bottle
Body soap Hadakaraliquid body soaps Bottle
Toothpaste CLINICA Advantage NONIO, etc Tube
Polyethylene Liquid laundry detergent TOP SUPER NANOX Refill pack
Laundry bleach Bright STRONG Gel
Hand soap KireiKirei Medicated Hand Conditioning Soap

As of May 31, 2023

Reducing Waste

Zero Emissions from Operating Sites (Domestic)

Lion’s four domestic plants all achieved zero waste emissions in 2002. All of Lion’s operating sites,** including research institutes and offices, achieved zero waste emissions in 2017.

* Our definition:The waste recycling ratio is 99% or more, excluding recycling residues

** Chiba Plant, Odawara Plant, Osaka Plant, Akashi Plant, Hirai Office Site, Sapporo Office, Sendai Office, Headquarters/Tokyo Office, Nagoya Office, Osaka Office, Fukuoka Office, Lion Chemical Co., Ltd. Fine Chemical Production Site, Lion Chemical Co., Ltd. Oleochemical Production Site, Lion Specialty Chemicals Co., Ltd. Yokkaichi Plant, Lion Specialty Chemicals Co., Ltd. Ono Plant

Total Waste Generation


Total Waste Consigned to Final Disposal in Landfills (Domestic)


Total Resources Recovered


Waste Generation (Overseas)

Total waste generation overseas in 2021 was down year on year as a result of initiatives to promote recycling. We will continue to advance initiatives to reduce waste going forward.

Total Waste Generation


Total Waste Consigned to Final Disposal in Landfills (Overseas)


Total Resources Recovered

Scope of Overseas Data

All maintenance and management information for overseas consolidated subsidiaries is published (in Japanese only) in accordance with the Waste Disposal and Public Cleansing Act (Article 15-2-3, Paragraph 2).