Toothbrushes and cleaning tools

Toothbrushes

CLINICA ADVANTAGE Toothbrush

Created using Lion’s preventive dentistry expertise
A toothbrush featuring a dentist-recommended design with an extremely thin head to reach behind the molars

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Size
Ultra Compact; Compact
Firmness
Soft; Medium; Hard
*Hard available in four-row type only.

CLINICA Advantage NEXT STAGE Toothbrush

Created using Lion’s preventive dentistry expertise
A toothbrush that effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied

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Firmness
Medium
Lineup
4-row super compact; 4-row compact

CLINICA Advantage Dental Tuft

Created using Lion’s preventive dentistry expertise
Dentist-recommended concentrated care for grime that remains on teeth after brushing
Bristles precisely reach target areas to remove plaque.
*Firmness refers to the pliability of the bristles; perceived bristle hardness refers to the feeling experienced by users during brushing.

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Firmness
Hard
Perceived bristle hardness
Medium

CLINICA Toothbrush

Created using Lion’s preventive dentistry expertise
A toothbrush featuring a proprietary bristle tufting design that allows it to fit into all areas of the oral cavity to remove plaque

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Firmness
Medium; Hard
Lineup
Flat Cut (3 row type; 4 row type); 3D Cut (4 row type)

SYSTEMA Toothbrush

A more evolved brush head to reach further.
Super-tapered bristles clean away grime and gum disease-causing plaque deep in the gingival sulcus.

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Size
Ultra Compact; Compact; Regular
Firmness
Soft; Medium; Hard
*Firmness lineup varies by head size

SYSTEMA Straight Handle Toothbrush

A toothbrush for helping prevent gum disease with super-tapered bristles to clean away grime and gum disease-causing plaque deep in the gingival sulcus.
Features an easy-to-hold pen-grip straight handle.

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Size
Ultra-Compact; Compact
Firmness
Medium

SYSTEMA Dental Tuft
Gingival Sulcus Concentrated Care

A dentist-recommended way to clean away grime that ordinary brushing leaves behind.
Super-tapered bristles on a small brush head offer precise control, so that users can pinpoint the gingival sulcus and clean away grime and gum disease-causing plaque deep inside.

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Perceived bristle hardness
Medium

SYSTEMA Haguki (the Gums) Plus Toothbrush

A toothbrush for users with weakened gums that helps prevent gum disease by providing a pleasant gum massage while cleaning the gingival sulcus

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Size
Ultra Compact; Compact; Wide Head
Firmness
Soft; Medium

Dent Health Toothbrush Gentle Care Massage

Massages weakened gums
Super-tapered bristles thoroughly clean the border between teeth and gums, while the densely packed bristles massage weakened gums.
This anti-periodontitis toothbrush was developed in cooperation with dentists.

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Firmness
Soft; Medium

Dent Health Toothbrush Gentle Care Delivery

Delivers medicated toothpaste ingredients at high concentrations
The ends of the center bristles feather out to hold toothpaste near the bristle tips. During brushing, the outside super-tapered bristles deliver the toothpaste to the border between the teeth and gums.
This anti-periodontitis toothbrush was developed in cooperation with dentists.

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Firmness
Soft; Medium

Between Zeitaku Care

A toothbrush that reaches every nook and crevice with generously packed bristle bundles and multi-level tapered bristles to more efficiently remove plaque using regular brushing techniques

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Size
Compact; Regular
Perceived bristle hardness
Medium; Medium-hard

Between

A toothbrush with serrated-cut bristles that fit perfectly into the spaces between teeth for effective cleaning

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Size
Ultra Compact, Compact; Regular
Firmness
Soft; Medium; Hard
Colors
Regular: Blue; Red; Green; Orange
Compact/Ultra Compact: Blue; Pink, Green, Orange

Between Clear handle

A toothbrush with a colorful transparent handle and serrated-cut bristles that fit perfectly into the spaces between teeth for effective cleaning

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Size
Compact
Firmness
Medium; Hard
Colors
Blue; Pink; Green; Purple

Hitect Massage & Brushing

A toothbrush that helps even users with gum disease or hypersensitivity thoroughly massage and brush sensitive teeth and gums

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Firmness
Soft Type (Soft)

Pig bristle brush Lion

A toothbrush recommended for users who prefer a vigorous brushing sensation

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Firmness
Hard

Soft bristle brush Lion

A toothbrush recommended for users with weak gums or who prefer an especially gentle brushing sensation

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Firmness
Soft

CLINICA Travel set

Created using Lion’s preventive dentistry expertise
A convenient and portable CLINICA toothbrush and toothpaste set for brushing when travelling or on the go.

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Size
30mm wide × 207mm tall × 33mm deep
Firmness
Medium (Toothbrush)
Flavor
Mild Mint (toothpaste)
Contents
30g (toothpaste)

PLALA Chamomile / PLALA Jasmine

A portable toothpaste and toothbrush set featuring a stylish design to enable easy, pleasant oral care on the go

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Size
62mm wide × 230mm tall × 26mm deep
Firmness
Medium (toothbrush)
Flavor
Chamomile; Jasmine (toothpaste)
Contents
33g (SYSTEMA EX Toothpaste)

SYSTEMA Handy Set

A portable SYSTEMA set for brushing at the office or on the go. The slim, stylish case makes it easy to take with you.

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Size
37mm wide × 197mm tall × 37mm deep
Firmness
Medium (Four-Row Compact SYSTEMA Toothbrush)
Flavor
Medical Cool (SYSTEMA EX toothpaste)
Contents
30g (SYSTEMA EX Toothpaste)

NONIO Mobile

Travel set. For brushing after meals or to take care of worrisome bad breath before meeting someone. A toothbrush and toothpaste set that makes it easy to practice effective breath care on the go.

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Size
62mm wide × 230mm tall × 26mm deep
Flavor
Clear Herb Mint (NONIO Toothpaste)
Contents
30g (NONIO Toothpaste)
Toothbrush
4-row type flat cut

Kids’ toothbrushes

CLINICA Kid's Toothbrush

Created using Lion’s preventive dentistry expertise
This brand of high-performance, Japanese-made toothbrushes is tailored to fit children’s needs at each growth stage. The toothbrushes support children’s healthy dental care habits from the time they begin learning how to brush their teeth.

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Firmness
For 0 to 2 years old: Soft
For 3 to 5 years old: Regular
For 6 to 12 years old: Regular
For carers brushing children’s teeth: Soft



LION KODOMO Toothbrush For children 0–3 years old/1.5–5 years old

High-performance design tailored to fit children’s needs at each growth stage
These toothbrushes enable the effective brushing of hard-to-reach areas.

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Firmness
For children 0–3 years old: Soft
For children 1.5–5 years old: Medium
Colors
For children 0–3 years old/1.5–5 years old: Yellow; Blue; Pink



LION KODOMO Toothbrush For children 6–12 years old

High-performance design tailored to fit children’s needs at each growth stage
These toothbrushes enable the effective brushing of hard-to-reach areas.

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Firmness
Medium
Colors
For children 6–12 years old (Yo-Kai Watch): Navy; White; Yellow
For children 6–12 years old (Dragon Ball Super): Navy; White; Yellow
For children 6–12 years old (Mamegoma): Yellow; Blue; Pink

LION KODOMO Travel set

A portable toothpaste and toothbrush set featuring Anpanman characters popular with children

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Size
80mm wide × 226mm tall × 26mm deep
Firmness
Medium (toothbrush)
Flavor
Strawberry (toothpaste)
Contents
40g (toothpaste)

Electric toothbrushes

SYSTEMA “Sonic Assist” Brush

A more evolved brush head to reach further.
Achieves superior cleaning performance thanks to the combination of sonic vibrations and super-tapered bristles to clean away grime and gum disease-causing plaque deep in the gingival sulcus.
Ideal for helping prevent and treat gum disease, this electric toothbrush features a slim, lightweight design that makes it easy to use, with unobtrusive levels of vibration and noise.

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Size
Compact
Firmness
Brush: Medium
Replacement heads: Medium; Soft
Colors
Pink; Green
Set contents
1 handle; 1 brush;
1 AAA-size alkaline battery (included)
Replacement pack: 2 brushes


Dental care products (Dental floss, interdental brushes, etc.)

CLINICA ADVANTAGE Dental Floss Y-Type

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
Dental floss picks featuring high-strength fibers that won’t break and a Y-shaped design that is easy to get into even the difficult-to-reach spaces between molars where plaque tends to build up

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Contents
18 picks; 30 picks

CLINICA ADVANTAGE Smooth and Slim Floss

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
This smooth, slim floss is easy to slip between teeth for gentle cleaning, even for beginners.

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Contents
40m

CLINICA ADVANTAGE Sponge Floss

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
This dental floss expands as it soaks up saliva, is gentle on the gums and effectively catches and removes plaque.

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Contents
40m

CLINICA ADVANTAGE Double Floss

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
Micro-fiber bundles catch on and effectively remove plaque between teeth. These floss picks come in hygienic individual wrapping, making them easy to take on the go.

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Contents
20 picks

CLINICA ADVANTAGE Floss & Stick

Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
A dental floss pick that combines triple-strand floss with a cleaning stick to remove everything from grime to food debris between teeth, for a fresh, clean feel.

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Contents
30 picks

SYSTEMA Interdental Brush

High-quality, durable interdental brushes that facilitate effective interdental care for even the molars, which are especially vulnerable to gum disease

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Size
SSS; SS; S; M
Contents
8 brushes

SYSTEMA Medicated Interdental Gel

A medicated interdental gel that provides concentrated care for the parts of the gingival sulcus between the teeth, which are especially prone to gum disease. Recommended for use on interdental brushes and end tuft brushes.

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Contents
18ml

NONIO Tongue Cleaner

Dual cleaning functions gently but thoroughly remove tongue coating.

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Colors
Blue; Pink