Toothbrushes and cleaning tools
Toothbrushes
CLINICA ADVANTAGE Toothbrush
Created using Lion’s preventive dentistry expertise
A toothbrush featuring a dentist-recommended design with an extremely thin head to reach behind the molars
- Size
- Ultra Compact; Compact
- Firmness
- Soft; Medium; Hard
*Hard available in four-row type only.
CLINICA Advantage NEXT STAGE Toothbrush
Created using Lion’s preventive dentistry expertise
A toothbrush that effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied
- Firmness
- Medium
- Lineup
- 4-row super compact; 4-row compact
CLINICA Advantage Dental Tuft
Created using Lion’s preventive dentistry expertise
Dentist-recommended concentrated care for grime that remains on teeth after brushing
Bristles precisely reach target areas to remove plaque.
*Firmness refers to the pliability of the bristles; perceived bristle hardness refers to the feeling experienced by users during brushing.
- Firmness
- Hard
- Perceived bristle hardness
- Medium
CLINICA Toothbrush
Created using Lion’s preventive dentistry expertise
A toothbrush featuring a proprietary bristle tufting design that allows it to fit into all areas of the oral cavity to remove plaque
- Firmness
- Medium; Hard
- Lineup
- Flat Cut (3 row type; 4 row type); 3D Cut (4 row type)
SYSTEMA Toothbrush
A more evolved brush head to reach further.
Super-tapered bristles clean away grime and gum disease-causing plaque deep in the gingival sulcus.
- Size
- Ultra Compact; Compact; Regular
- Firmness
- Soft; Medium; Hard
*Firmness lineup varies by head size
SYSTEMA Straight Handle Toothbrush
A toothbrush for helping prevent gum disease with super-tapered bristles to clean away grime and gum disease-causing plaque deep in the gingival sulcus.
Features an easy-to-hold pen-grip straight handle.
- Size
- Ultra-Compact; Compact
- Firmness
- Medium
SYSTEMA Dental Tuft
Gingival Sulcus Concentrated Care
A dentist-recommended way to clean away grime that ordinary brushing leaves behind.
Super-tapered bristles on a small brush head offer precise control, so that users can pinpoint the gingival sulcus and clean away grime and gum disease-causing plaque deep inside.
- Perceived bristle hardness
- Medium
SYSTEMA Haguki (the Gums) Plus Toothbrush
A toothbrush for users with weakened gums that helps prevent gum disease by providing a pleasant gum massage while cleaning the gingival sulcus
- Size
- Ultra Compact; Compact; Wide Compact; Wide Regular
- Firmness
- Soft; Medium
Dent Health Toothbrush Gentle Care Massage
Massages weakened gums
Super-tapered bristles thoroughly clean the border between teeth and gums, while the densely packed bristles massage weakened gums.
This anti-periodontitis toothbrush was developed in cooperation with dentists.
- Firmness
- Soft; Medium
Dent Health Toothbrush Gentle Care Delivery
Delivers medicated toothpaste ingredients at high concentrations
The ends of the center bristles feather out to hold toothpaste near the bristle tips. During brushing, the outside super-tapered bristles deliver the toothpaste to the border between the teeth and gums.
This anti-periodontitis toothbrush was developed in cooperation with dentists.
- Firmness
- Soft; Medium
NONIO Toothbrush TYPE-SHARP / TYPE-RICH
Choose the brushing sensation you prefer from a two-type lineup!
Toothbrushes that reach every nook and crevice with the user’s preferred brushing sensation.
- Size
- TYPE-SHARP Regular Head;
TYPE-RICH Wide Head
- Firmness
- Soft; Medium
Between Zeitaku Care
A toothbrush that reaches every nook and crevice with generously packed bristle bundles and multi-level tapered bristles to more efficiently remove plaque using regular brushing techniques
- Size
- Regular
- Perceived bristle hardness
- Medium; Medium-hard
Between
A toothbrush with serrated-cut bristles that fit perfectly into the spaces between teeth for effective cleaning
- Size
- Ultra Compact, Compact; Regular
- Firmness
- Soft; Medium; Hard
- Colors
- Regular: Blue; Red; Green; Orange
Compact/Ultra Compact: Blue; Pink, Green, Orange
Between Clear handle
A toothbrush with a colorful transparent handle and serrated-cut bristles that fit perfectly into the spaces between teeth for effective cleaning
- Size
- Compact
- Firmness
- Medium; Hard
- Colors
- Blue; Pink; Green; Purple
Hitect Massage & Brushing
A toothbrush that helps even users with gum disease or hypersensitivity thoroughly massage and brush sensitive teeth and gums
- Firmness
- Soft Type (Soft)
Pig bristle brush Lion
Soft bristle brush Lion
A toothbrush recommended for users with weak gums or who prefer an especially gentle brushing sensation
- Firmness
- Soft
MIGACOT
Office toothbrush set created to meet the needs of working professionals
With a design that discretely complements office or other workplace environments, this oral care set includes a cup and makes it easy to brush during the workday. The breathable case helps ensure sanitary toothbrush storage.
* The MIGACOT case is also available for sale separately (without toothpaste or toothbrush).
- Case
- Size: 42mm wide × 191mm tall × 46mm deep
Colors: Green; Pink; Black
- Toothpaste
- CLINCA ADVANTAGE Toothpaste
Cool Mint 30g
- Toothbrush
- CLINCA ADVANTAGE Toothbrush
Four-row compact, medium firmness
CLINICA Travel set
Created using Lion’s preventive dentistry expertise
A convenient and portable CLINICA toothbrush and toothpaste set for brushing when travelling or on the go.
- Size
- 30mm wide × 207mm tall × 33mm deep
- Firmness
- Medium (Toothbrush)
- Flavor
- Mild Mint (toothpaste)
- Contents
- 30g (toothpaste)
SYSTEMA Handy Set
A portable SYSTEMA set for brushing at the office or on the go. The slim, stylish case makes it easy to take with you.
- Size
- 37mm wide × 197mm tall × 37mm deep
- Firmness
- Medium (Four-Row Compact SYSTEMA Toothbrush)
- Flavor
- Medical Cool (SYSTEMA EX toothpaste)
- Contents
- 30g (SYSTEMA EX Toothpaste)
NONIO Mobile
Travel set. For brushing after meals or to take care of worrisome bad breath before meeting someone. A toothbrush and toothpaste set that makes it easy to practice effective breath care on the go.
- Size
- 62mm wide × 230mm tall × 26mm deep
- Flavor
- Clear Herb Mint (NONIO Toothpaste）
- Contents
- 30g (NONIO Toothpaste)
- Toothbrush
- TYPE-SHARP Medium (NONIO Toothbrush)
Kids’ toothbrushes
CLINICA Kid's Toothbrush
Created using Lion’s preventive dentistry expertise
This brand of high-performance, Japanese-made toothbrushes is tailored to fit children’s needs at each growth stage. The toothbrushes support children’s healthy dental care habits from the time they begin learning how to brush their teeth.
- Firmness
- For 0 to 2 years old: Soft
For 3 to 5 years old: Regular
For 6 to 12 years old: Regular
For carers brushing children’s teeth: Soft
LION KODOMO Toothbrush For children 0–3 years old/1.5–5 years old
High-performance design tailored to fit children’s needs at each growth stage
These toothbrushes enable the effective brushing of hard-to-reach areas.
- Firmness
- For children 0–3 years old: Soft
For children 1.5–5 years old: Medium
- Colors
- For children 0–3 years old/1.5–5 years old: Yellow; Blue; Pink
LION KODOMO Toothbrush For children 6–12 years old
High-performance design tailored to fit children’s needs at each growth stage
These toothbrushes enable the effective brushing of hard-to-reach areas.
- Firmness
- Medium
- Colors
- For children 6–12 years old (Minions): Yellow; Blue; Pink
For children 6–12 years old (Dragon Ball Super): Navy; White; Yellow
For children 6–12 years old (Mamegoma): Yellow; Blue; Pink
Electric toothbrushes
SYSTEMA “Sonic Assist” Brush
A more evolved brush head to reach further.
Achieves superior cleaning performance thanks to the combination of sonic vibrations and super-tapered bristles to clean away grime and gum disease-causing plaque deep in the gingival sulcus.
Ideal for helping prevent and treat gum disease, this electric toothbrush features a slim, lightweight design that makes it easy to use, with unobtrusive levels of vibration and noise.
- Size
- Compact
- Firmness
- Brush: Medium
Replacement heads: Medium; Soft
- Colors
- Pink; Green
- Set contents
- 1 handle; 1 brush;
1 AAA-size alkaline battery (included)
Replacement pack: 2 brushes
SYSTEMA Haguki (the Gums) Plus Sonic Assist Brush and Replacement Brushes
An electric toothbrush for users with weakened gums that enables gum care with ultra-tapered bristles and pleasant vibration while cleaning the gingival sulcus to help prevent gum disease
- Size
- Wide Compact
- Firmness
- Soft
- Colors
- Pink; Green
- Set contents
- 1 handle; 1 brush;
1 AAA-size alkaline battery (included)
Replacement pack: 2 brushes
Dental care products (Dental floss, interdental brushes, etc.)
CLINICA ADVANTAGE Dental Floss Y-Type
Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
Dental floss picks featuring high-strength fibers that won’t break and a Y-shaped design that is easy to get into even the difficult-to-reach spaces between molars where plaque tends to build up
- Contents
- 18 picks; 30 picks
CLINICA ADVANTAGE Smooth and Slim Floss
Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
This smooth, slim floss is easy to slip between teeth for gentle cleaning, even for beginners.
- Contents
- 40m
CLINICA ADVANTAGE Sponge Floss
Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
This dental floss expands as it soaks up saliva, is gentle on the gums and effectively catches and removes plaque.
- Contents
- 40m
CLINICA ADVANTAGE Double Floss
Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
Micro-fiber bundles catch on and effectively remove plaque between teeth. These floss picks come in hygienic individual wrapping, making them easy to take on the go.
- Contents
- 20 picks
CLINICA ADVANTAGE Floss & Stick
Created using Lion’s preventive dentistry expertise
For dentist-recommended interdental care
A dental floss pick that combines triple-strand floss with a cleaning stick to remove everything from grime to food debris between teeth, for a fresh, clean feel.
- Contents
- 30 picks
SYSTEMA Interdental Brush
High-quality, durable interdental brushes that facilitate effective interdental care for even the molars, which are especially vulnerable to gum disease
- Size
- SSS; SS; S; M
- Contents
- 8 brushes
SYSTEMA Medicated Interdental Gel
A medicated interdental gel that provides concentrated care for the parts of the gingival sulcus between the teeth, which are especially prone to gum disease. Recommended for use on interdental brushes and end tuft brushes.
- Contents
- 18ml
NONIO Tongue Cleaner
