Lion aims to contribute to the realization of a better life and society, and to continuously improve its corporate value. Each and every employee is responsible for achieving this goal, and we believe it is important to respect and continually improve each employee's knowledge, abilities, motivation, health, etc. Furthermore, we are undertaking various initiatives based on the belief that drawing out and maximizing the diverse human capital of individuals as an entire organization is essential for realizing the future that Lion aims for.
Since its founding, Lion has pursued its purpose, “Make a difference in everyday lives by redesigning habits: ReDesign,” while steadily growing its business by promoting oral hygiene as well as cleanliness and hygiene habits that contribute to people’s mental and physical well-being.
As a company whose mission is to deliver mental and physical healthcare to people, we regard the health of our employees who carry out this mission as both an indispensable and vital foundation of our management and an important form of capital that drives corporate value creation.
Based on this principle, we established our Guidelines for Health in 2012, which recognize the health of our employees and their families as a key management issue and clearly state that each employee is responsible for managing their own health and making healthy behaviors a habit.
As a concrete initiative, we are promoting efforts to support employee health enhancement through our “GENKI” Action program. We have designated three key areas for focused investment—deepening health management, fostering habitual health behaviors, and improving health literacy—and are implementing related initiatives at each business site and organizational unit. We have also established concrete performance targets, including improved work engagement, reduced absenteeism, and the adoption of preventive dental care habits, as part of our ongoing efforts to foster healthy habits.
As the officer responsible for promoting health management, I am committed to advancing these initiatives and will strive to enhance organizational vitality through the health and well-being of our employees and their families.
Kengo Fukuda
Representative Director, Vice President and Executive Officer
Officer Responsible for Health Management Promotion

We are committed to human resource development that enhances the professional knowledge and skills of our employees, promotes healthy habits and creates an environment that encourages autonomous work styles in order to promote the growth and success of individuals. In addition, to create an organization that respects and makes the most of each individual’s talents, we are promoting Diversity, Equity and Inclusion (DE&I), building sound labor-management relations and creating a safe and secure work environment. (Figure 1)
| Material Issues | Objectives (2030) | Indicators (2030) | Progress (2025 Results) |
|---|---|---|---|
| Promoting Diversity, Equity & Inclusion* | Establish an organization that enables new value creation by appointing decision-makers with diverse values, thinking, and attributes. |
|
|
| Promoting Work-Life Enrichment* | Create an environment that helps employees fulfill their ambitions through synergy between work and private life. |
|
|
| Developing Human Resources* | Strengthen employees’ problem-solving skills to ensure that each individual can contribute to the execution of our management strategy. |
Average score* across four competencies—goal setting, solution orientation, critical thinking, and logical reasoning—in multi-source behavioral assessments *Based on a 0–100 scale using a multi-rater evaluation method (360-degree feedback) conducted by an external provider, incorporating input from supervisors, subordinates, and colleagues ⇒ Management: 76 or higher |
|
| Improving Employee Health* | Support mental and physical healthcare for employees to reinforce Group human resources and achieve sustainable corporate growth. |
①Japan: Dental checkup participation rate ⇒ 100% |
①94% |
| Enhancing the Occupational Safety Management System | Enhance systems to ensure compliance with occupational safety and health laws and regulations and to enforce safety awareness thoroughly for the safety and peace of mind of employees and outside partners working on site. |
|
|
* Objectives and indicators for these human capital-related material issues have been revised based on 2025 results.
Sustainability Material Issues, 2030 Objectives and Indicators, 2025 Results and Measures to 2030(792KB)