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Lion Daily Necessities Chemicals (Qingdao) Co., Ltd. (“QDL”), in collaboration with IBQ Dental Clinic in Shanghai, presented “LION first class,” an educational program on the subject of oral healthcare, from January to December 2025. The program introduced oral healthcare products sold by QDL, helping spark interest in such products and thereby creating potential customers. Also highlighted were creative displays designed to help find the right oral healthcare products. Home oral healthcare is important to dental health and this program provided a fun experience that helped 100,000 viewers online get a sense of that importance.
Since 2023, QDL has continuously promoted and educated consumers about after-lunch tooth brushing.
With the aim of raising consumers’ awareness of the importance of brushing their teeth after lunch, in 2025, QDL promoted its oral healthcare products (Systema toothbrushes, CLINICA toothpaste and NONIO mouthwash) at 20 Watsons stores in shopping malls in Guangzhou and Shanghai through product usage demonstrations, interactive games and displays of educational materials.
Not only does brushing after lunch improve oral health, but it also has the synergistic effect of refreshing one’s mood and promoting communication with others.
The stores also collected used toothbrushes, thereby contributing to resource recycling.
QDL is committed to continuing to promote better habits among the many people who live in China.
For children hospitalized due to illness, oral healthcare plays a crucial role in avoiding other health issues, such as infections. QDL provides information at reception areas and patient rooms at Shanghai Jiahui International Hospital, encouraging families to practice good oral healthcare together. In the year since this initiative’s launch in April 2025, around 8,000 families have engaged with this educational campaign.
Oral healthcare can serve as a way for families to connect with one another. This is something we hope will help enforce family ties.
Dental hygiene is important even during fun family vacations. From May to October 2025—the peak tourist season—QDL placed oral healthcare products in the lobby and guest rooms of Club Med Joyview Resort Anji, a popular destination for family stays, providing 30,000 families with the opportunity proper dental care while traveling.
In Shanghai, to prevent the spread of infectious diseases, children are encouraged to wash their hands before entering the kindergarten building. As a support measure, QDL has supported handwashing activities aimed at children ages three to six in kindergartens in Shanghai since 2016.
QDL provides KireiKirei hand soap (a product it sells) to kindergartens for children to use at handwashing sinks. Moreover, QDL supports the handwashing classes conducted in kindergartens. In the handwashing classes, children are taught the importance of handwashing by their teacher, and every child receives a KireiKirei Health Diary that contains instructions on correct handwashing techniques and timing.
From September to December 2025, KireiKirei Health Diaries were distributed to approximately 30,000 children at 100 kindergartens.
Handwashing is a crucial means of preventing the spread of infectious diseases in hotels where large numbers of people congregate. During the peak travel season, from May to October 2025, QDL installed KireiKirei Foaming Hand Soap dispensers in the lobby and guest rooms of Club Med Joyview Resort Anji, a popular destination for family vacations. In addition, hotel staff and the “KireiKirei mom” taught the children proper handwashing techniques through fun activities, like making handprints as a souvenir of their trip. As they washed paint from their hands, the children learned proper handwashing techniques.
Over the campaign period, 20,000 vacationing families practiced proper handwashing.
From March to December 2025, QDL hosted booths at track and field events held in Shanghai and Suzhou, providing 40,000 sports-loving families with tips on how to wash and care for their clothes with the liquid laundry detergent NANOX.
