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Lion Corporation (Hong Kong) Ltd. (“LCHK”) is engaged in activities aimed at promoting good oral healthcare habits for various demographics of people living in Hong Kong. In two separate phases in 2025, oral healthcare products sold by LCHK were used to raise public awareness of oral healthcare habits.
The first phase from January to April involved collaborating with the Kwai Tsing Safe Community and Healthy City Association*1 to present lectures on oral healthcare by dentists for the elderly and families in need of support. By the end of the phase, 400 Systema Toothbrushes, 200 tubes of CLINICA PRO Toothpaste, 200 30g tubes of NONIO Toothpaste and 400 Systema Interdental Brushes had been distributed to attendees to support proper tooth brushing at home.
*1 An association dedicated to promoting public health and public safety by establishing safe environments and healthy habits in daily living
During the second phase, from August to December, LCHK participated in community outreach activities*2 organized by the University of Hong Kong. During events serving the elderly and families in need, comprehensive dental care services—including oral healthcare education, dental check-ups, fluoride application, tartar removal and emergency dental treatments—were provided at a mobile dental clinic. By the end of the phase, 450 units each of Systema Premium Toothbrushes and CLINICA PRO Toothpaste had been distributed, contributing to the health of the local community.
*2 Initiatives promoting sustainable community development and dental healthcare services for the elderly through the Hong Kong 18-District Health Community Project
From November 13 to December 5, 2025, LCHK conducted the KireiKirei My Bottle Sticker Drawing Contest in support of Global Handwashing Day. Along with bottles of KireiKirei, LCHK distributed stickers to kindergarten students for them to draw on. A contest was held to encourage students to post their sticker drawings to KIREI’s and Classmate Facebook page. 622 kindergarteners participated in the handwashing awareness campaign, and 343 entries were submitted. The children enjoyed learning proper handwashing techniques and about staying healthy.
LCHK aims to promote better living habits among Hong Kong’s diverse population. On October 6 and December 1, 2025, in collaboration with the Hong Kong NGO Unity in Diversity, educational activities were conducted in communities where ethnic minorities reside to promote handwashing habits using KireiKirei Foaming Hand Soap, which is sold by LCHK.
Those interested were offered volunteer-led health education sessions and a workshop on pain management based on traditional Chinese medicine. This activity attracted 40 participants, who learned about healthy habits for living well in Hong Kong.
