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Lion Corporation (Singapore) Pte Ltd. (“LCS”) collaborated with the National Dental Centre Singapore (NDCS)*1 to launch a mobile dental clinic as part of its efforts to promote “Oral Health Movement 8020 (OHM 8020) Campaign”.*2 The aim of the campaign is to broaden local screening activities and improve the accessibility of dental care—particularly for those lacking adequate access to treatment. As part of the OHM 8020 Campaign objective to deliver on-site treatment and comprehensive screening services in areas with limited access to conventional dental care, the NDCS Mobile Dental Clinic will work to meet a target of providing screenings for 1,900 elderly individuals at 10 care facilities by the end of 2028.
In line with the Lion Group’s long-standing mission to promote better oral healthcare habits at every stage of life and improve community access to dental care, LCS contributed oral healthcare products and expertise to support the launch of the NDCS Mobile Dental Clinic.
On September 26, 2025, the inauguration ceremony held at Bright Hill Evergreen Home was graced by Mdm Rahayu Mahzam, Minister of State, Ministry of Digital Development and Information, and Ministry of Health receiving extensive nationwide coverage on television, in newspapers, on online media, as well as on dental healthcare news platforms. This served as an opportunity to raise awareness of LCS’s activities in Singapore.
*1 The National Dental Centre of Singapore (NDCS) is a member of the SingHealth Group, Singapore’s largest healthcare group comprising acute care hospitals, national specialized medical centers, community hospitals, and general clinics, offering services in more than 40 clinical specialties.
*2 A campaign aims to help individuals maintain at least 20 teeth by age 80. In Japan, it was launched in 1989 by the Ministry of Health and Welfare (now the Ministry of Health, Labour and Welfare) and the Japan Dental Association, this initiative has been promoted to local governments, various organizations and businesses as well as the general public.
On March 15, 2025, NDCS World Oral Health Day Public Forum was held at Changi General Hospital.With “Healthy Mouth, Healthy You” as its theme for 2025, LCS supported the event with LION Oral Healthcare products goodie bags for all 300 participants and NDCS booth to educate on good oral healthcare habits and promote preventive dentistry to maintain good oral healthcare and improve quality of life.
LCS has been working with Smileworks Dental Clinic to promote good oral healthcare habits, empowering patients to continue practicing oral healthcare at home following clinical treatment. This initiative continued in 2025, and from July through November, 60 nursery school children were provided with KODOMO oral healthcare sets, while 300 12-year-old elementary school students were provided with Systema oral healthcare sets.
LCS supports Thomson Dental Centre, a dental clinic group in Singapore, in educating patients on good oral healthcare habits. A dental healthcare set containing KODOMO or Systema oral healthcare products (products of LCS) is provided to first-time patients at Thomson Dental Centre. Dentists educate patients on correct tooth brushing and oral healthcare habits using a dental healthcare set (KODOMO Kid Set or Systema Gum Care Set) selected based on the patient’s age and oral health conditions. Each dental set consists of an oral healthcare information leaflet, a toothbrush, toothpaste and mouthwash.
As of 2025, a total of 10,100 patients from Thomson Dental Centre have received the oral healthcare sets.
On October 12, 2025, LCS supported NDCS’s booth at Health Fiesta 2025, an event organized by Bukit Canberra to raise awareness among local residents on the importance of oral hygiene. The event targeted families with featured activities including e-games and toothbrushing activities for the children. The 1,000 families that participated received goodie bags of Systema, NONIO and KODOMO oral healthcare products.
In January 2025, LCS continued to partner with T32 Dental Group to raise awareness of oral healthcare amongst senior members. The event spanned across 4 activities centers, reaching out to 240 seniors. LCS supported the event with Systema products that were distributed to the participants at the end of the dental talk.
In August 2025, 1,100 children between six months to six years old attended a fun session to learn good hand hygiene and recycling habits, conducted by LCS and Cora Environment Pte. Ltd., in anticipation of Global Handwashing Day.
Through fun quizzes and customizing their own bottles with self-designed stickers, students learn about proper hand washing techniques and the importance of recycling.
LCS is committed to protecting the environment through the promotion of sustainable products and of the 3Rs (Reduce, Reuse, Recycle). From March to December 2025, in collaboration with Cora Environment, LCS held events at educational institutions showcasing its environmentally friendly products.
The theme, “Sculpting Sustainability with LION”, was chosen to commemorate Singapore’s 60th National Day. Schools within the Cora Environment Pte. Ltd. network were invited to use LION product packaging to construct the largest and most creative sculpture they could create. Alongside the sculptures, participating schools also presented what they believe defines Singapore’s distinctiveness. At the awards ceremony, winners and participating schools were recognized and presented with prizes.
Cora Environment actively conducted PR activities to raise awareness of the importance of recycling through school presentations, with the aim of boosting participation and enhancing brand and product recognition. The company also distributed brochures featuring the LION logo to promote its CSR initiatives, which helped strengthen its corporate branding.
Moreover, goodie bags containing LION products were distributed to students at participating schools as part of efforts to enhance brand recognition and strengthen the association between LION products and sustainability.
On May 17, 2025, LCS held a workshop coinciding with the launch of the new KireiKirei Eco-Friendly Hand Soap line. The event aimed to reinforce the brand’s environmentally conscious image and promote sustainable, zero-waste habits by promoting the upcycling of used KireiKirei hand soap refill packs into reusable items.
Activities kicked off with an educational session on the importance of recycling and examples of good recycling habits that consumers can practice at home were presented.
In the hands-on workshop that followed, participants learned simple yet creative ways to upcycle empty KireiKirei foaming hand soap refill packs into practical items such as mini handbags and pouches.
Participants also learned about the importance of proper hand washing and the proper steps for maintaining good hygiene. A total of 100 participants took part in this activity.
