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In order to help children—primarily elementary school students—have fun while learning how to take care of their own oral health through self-care, Lion has created an original tooth brushing song along with videos featuring the song as well as posters with the brushing steps. One of the videos is instructional and teaches children the proper brushing method and steps, and another is a fun animated version for children to watch once they have learned how to brush. We also provide a poster that clearly illustrates the order of brushing at a glance. By using this poster in conjunction with the videos, we help children take charge of their own daily brushing routine and develop habits that prevent cavities.
A dental hygienist teaches key points and demonstrates the brushing steps while following along with the song.
Recommended for children who are still learning how to brush.
Art: Yoshitaka Yamada
(Yoshida Yamada)
This animated video is designed to help children enjoy forming tooth brushing habits.
Recommended for children who have already learned how to brush.
Children can check the steps and key points of tooth brushing following along with the lyrics on the poster.
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A1 version [Japanese]Since April 2023, we have been running the Okuchi-iku oral care program via a dedicated e-commerce site. The site, Okuchi-iku Kamotto! is designed for children experiencing the transition to adult teeth, a period when establishing a good foundation for straight teeth is important. This three-item set includes gummies for fun daily consumption to develop chewing strength, chewing gum for monthly use to check chewing strength, and an AI app to check teeth alignment via the Okuchi-iku members website. Providing this content helps support our ongoing efforts.
Aiming to increase awareness of preventive dentistry, in 2019, we launched HAGUKI CHECKER,*1 an online tool that checks the state of users’ teeth and gums. Users simply use a smartphone or other device to take photos of the inside of their mouths, including the teeth and gums, and upload them to HAGUKI CHECKER. The online service then uses AI to identify individual teeth and check the state of the gums around each tooth (receding, dullness, swelling). Since its launch, approximately 81,110 people*2 have used the service.
By helping consumers see and understand their own oral environments, HAGUKI CHECKER sparks greater interest in the state of their gums. Periodic use over time can help consumers see the effects of changes in their oral healthcare habits by for example, making changes to their gums more readily apparent.
*1 Developed based on Lion’s data and expertise, and created using the AI image analysis technology of Automagi Inc. and the service development technology of MTI Ltd.
*2 Figure for July 22, 2019 to December 31, 2025
HAGUKI CHECKER provides an analysis of the state of the user’s gums around each tooth, evaluating the following three factors on a three-point scale.
The service also provides information about self-care methods, oral healthcare products and other aspects of oral healthcare in line with the analysis results.
HAGUKI CHECKER [Japanese]
Lion has created Start in Your Teens! Oral Health Habits: Oral Care for a 100-Year Lifespan, a teaching resource for junior and senior high school students that instructors can employ to help students develop good oral health habits. Broken down by age, the percentage of people with cavities* peaks at 46.03% among 8-year-old elementary school students, declines, and then rises again among 13-year-old junior high school students before reaching 44.52% among 17-year-olds. This teaching resource was created with the aspiration that students will learn to maintain good oral healthcare habits such as tooth brushing and interdental cleaning even as their school days grow ever busier and filled with studying and club activities as they advance through junior and senior high school.
This teaching resource is designed to make it easier for instructors at junior and senior high schools to take the initiative in communicating the importance of oral healthcare and practical methods to their students.
* Source: Ministry of Education, Culture, Sports, Science and Technology, “School Health Statistics Survey for Fiscal Year 2021”
The booklet, mainly targeting junior and senior high school students, includes questions that can be used in class, a history of oral care, and guidance on introducing new habits. Reference materials, worksheets and lesson plans, etc., are also available for instructors’ additional use. Five types of materials are available free of charge: educational materials, a collection of materials for instructors, a toothbrushing calendar, lesson plans, and lesson support materials (with dialogues).
Click on the download link above and follow the instructions to obtain the materials.
* Applications are limited to school officials. (Only Japanese)
During disasters, health risks—such as those associated with living in evacuation shelters and water shortages—increase, making it crucial to maintain personal hygiene and monitor your health. Oral health, in particular, impacts overall health; inadequate oral care not only leads to dental problems like cavities and gum disease but also increases the risk of infections and other illnesses. Older adults, in particular, need to pay special attention to oral hygiene, as an increase in oral bacteria can lead to aspiration pneumonia.
Within this context, Lion conducts awareness campaigns designed to promote the adoption of disaster preparedness and emergency living habits as part of everyday life.
In our book, “Hygiene and Health Care in Times of Disaster,” we provide practical information on oral healthcare during disasters when water is scarce, as well as precautions for living in evacuation shelters. Beyond this, we participate in disaster preparedness events across the country to raise public awareness. We also distribute Disaster Hygiene and Health Kits designed to be included in emergency evacuation bags and encourage people to keep toothbrushes and other essentials on hand in case of an emergency.
Click here for information on hygiene and healthcare during disasters
