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On September 27, 2023, Lion Corporation (President: Masayuki Takemori) will release the new CLINICA PRO Toothbrush Rubber Head, a toothbrush featuring a brush head made with a rubbery material and supple bristles that hug the teeth to scrub away plaque for shockingly clean finish.
The CLINICA brand was created from a preventive dentistry perspective. Under this brand, Lion has been advancing activities to contribute to the uptake and broad practice of preventive dentistry. One important aspect of the practice of preventive dentistry is removing plaque, which is a source of a wide range of oral health risks. However, many consumers have concerns about whether or not their everyday brushing is really effective in removing plaque.*
To address these concerns, Lion is releasing the new CLINICA PRO Toothbrush Rubber Head in the CLINICA PRO series, which offers practical support for the practice of high-quality preventive dentistry. The new toothbrush features a brush head made with a rubbery material and supple bristles that hug the teeth to scrub away plaque for shockingly clean finish.
* 2023 Lion survey (n = 317, men and women ages 20–69)
Wednesday, September 27, 2023, nationwide
| Product name | Retail price | ||
|---|---|---|---|
| CLINICA PRO Toothbrush Rubber Head |
Ultra Compact | Soft | No recommended retail price |
| Medium | |||
| Compact | Soft | ||
| Medium | |||
(1) Supple rubbery bristles flex to hug the dental surface and scrub away plaque
The brush head is made with a rubbery material and supple bristles that hug the teeth to scrub away plaque, the source of numerous oral health risks, for a shockingly clean finish.
(2) Bristles are soft so that users can comfortably brush without worrying about the impact on their gums
(3) With a thin head and slim neck, the toothbrush is easy to maneuver inside the mouth to effectively brush every corner of the teeth
(4) Available in three colors
From left,
CLINICA PRO Toothbrush Rubber Head, Ultra Compact, Soft
CLINICA PRO Toothbrush Rubber Head, Ultra Compact, Medium
CLINICA PRO Toothbrush Rubber Head, Compact, Soft
CLINICA PRO Toothbrush Rubber Head, Compact, Medium
CLINICA PRO Toothbrush Alarm Handle, Three-Row, Ultra Compact, Medium
CLINICA PRO Toothbrush Alarm Handle, Three-Row, Compact, Medium
CLINICA PRO Toothbrush Alarm Handle, Four-Row, Ultra Compact, Soft
CLINICA PRO Toothbrush Alarm Handle, Four-Row, Ultra Compact, Medium
CLINICA PRO Toothbrush Alarm Handle, Four-Row, Compact, Soft
CLINICA PRO Toothbrush Alarm Handle, Four-Row, Compact, Medium
The products described in this press release are indicated in bold and outlined in red. CLINICA PRO Toothbrush Alarm Handle branded products began replacing existing products in July 2023.
With the release of CLINICA PRO Toothbrush Rubber Head, the existing CLINICA PRO Toothbrush, which effectively removes plaque while helping users avoid brushing too hard by making a sound when excessive force is applied, will be renamed the CLINICA PRO Toothbrush Alarm Handle and relaunched with new packaging designed to present the CLINICA PRO toothbrushes as a unified series.
CLINICA brand site [Japanese]:
https://clinica.lion.co.jp/