Lion and Akashi City Form Gender Equality Promotion Cooperation Agreement

Oct. 13, 2022 Sustainability


Lion Corporation (President: Masazumi Kikukawa) formed a cooperation agreement related to promoting gender equality with Akashi City in Hyogo Prefecture on October 9, 2022. As part of the initiatives under the agreement, on the day the agreement was officially formed, Lion and Akashi City jointly held a seminar to promote the sharing of housework, titled “Kaji x Kaji Happy Share.”


Agreement signing ceremony
Left: Yoko Sano, Deputy Mayor, Akashi City
Right: Midori Kowada, Director of Sustainability Promotion Department, Lion Corporation

This year, Akashi City has newly established the Gender Equality Promotion Office, to promote gender equality across a wide range of settings, aiming to enable everyone to express their individuality, exercise their abilities and thrive regardless of their gender. To promote gender equality and contribute to regional revitalization in partnership with Akashi City, Lion will leverage the housework sharing knowhow it has cultivated through the Happy Marriage City Promotion Project and Kaji x Kaji Project initiatives that it implements in cooperation with various municipalities as well as information useful for carrying out housework, such as laundry and dish washing, that it has accumulated over the years.

Areas of Coordination
(1) Promoting men’s participation in housework
(2) Other efforts to promote gender equality

Agreement Period
October 9, 2022 to March 31, 2023

■As part of initiatives under the agreement, Lion and Akashi City jointly held the Kaji x Kaji Happy Share seminar on sharing housework.

Seminar Overview
Date and time: Sunday, October 9, 2022, 10:00–12:00
Location: Papios Akashi, 5F, Multipurpose Room (6-1, Oakashi-cho 1-chome, Akashi City)
Eligibility: Open to all, including those participating with their partner, with their child, or by themselves
Topics: Eliminating the gap in understanding of housework between partners, building positive relationships through mutual affirmation, etc.

Part 1: The Reality of Housework
Part 2: Seminar on Giving Positive Feedback
Part 3: Laundry Tips
Entry fee: None
Participants: 35

Kaji x Kaji Happy Share