On September 20, 2023, Lion Corporation (President: Masayuki Takemori) will release new FERZEA PREMIUM HP Boost Foam, a dense foam therapeutic treatment for dry skin that works from the skin’s foundations to repair dryness on the face or elsewhere that is formulated particularly for users who are approaching a skin care turning point*3 with persistent dry skin despite the incorporation of moisturizing as part of their regular skin care.
*1 The first aerosol foam formulated with heparinoid , panthenol and pyridoxine hydrochloride sold as an OTC drug (Based on “Saikin no shinyaku 1950-2009” from the website of the Pharmaceuticals and Medical Devices Agency (as of April 2023), Nihon iyakuhin shuu 2022 and OTC Base data for 1993–2021).
*2 Disorders of the basal layers
*3 The point when users begin to incorporate pharmaceuticals into their efforts to heal dry skin that cannot be adequately treated with ordinary skin care
FERZEA was created in 1988 as a brand of therapeutic treatments for dry skin. The FERZEA PREMIUM series, containing heparinoid, a medicated ingredient long used as a therapeutic agent to treat dry skin, was launched in September 2021 and has been well received by consumers concerned about dryness.
In a recent consumer survey about skin care, around 90% of women around the age of 40 who had begun to experience dryness and other age-related skin problems said that their skin felt dry despite performing regular skin care.*4
Dry skin that persists despite moisturizing is thought to be due to disorder that extends below the skin’s surface, originating rather in the skin’s foundations.*5 As such, treating dryness from the foundations of the skin is essential.
To meet these needs, Lion will launch a new product in the FERZEA PREMIUM series, FERZEA PREMIUM HP Boost Foam, a dense foam therapeutic treatment for dry skin that targets the skin’s foundations to repair dryness on the face or elsewhere, particularly for users who are approaching a skin care turning point due to persistent dry skin despite the incorporation of moisturizing as part of their regular skin care. The foam’s three active ingredients penetrate deep to repair dryness from the skin’s foundations, helping users regain naturally moist, healthy skin.
Going forward, the FERZEA PREMIUM series will continue to offer support for the formation of better skin-related habits among those who want to feel at home in their skin as they age by reexamining issues from a medical skin care perspective that considers skin from the fundamentals.
*4 Survey commissioned to INTAGE (November 2022 survey of 2,283 women ages 35 to 49)
*5 Atarashii biyou hifukagaku 1:58,164 (NANZANDO, Japanese Society of Aesthetic Dermatology, ed.)
Skin Research and Technology 2012; 18:22-28
BIOMEDICAL OPTICS EXPRESS 78, Vol.4, No.1
Wednesday, September 20, 2023, nationwide
* This product is available at pharmacies and drug stores.
|Product name||Contents||Recommended retail price|
|FERZEA PREMIUM HP Boost Foam
(Category 2 pharmaceutical)
*Recommended retail price is before tax.
(1) Three Active Ingredients to Treat Dry Skin
In addition to heparinoid, which restores the skin’s natural moisturizing capacity, the product features a dual vitamin combination to activate skills cells consisting of panthenol (provitamin B5) and pyridoxine hydrochloride (vitamin B6) (Figure 1).
(2)Three active ingredients penetrate deep to repair dryness from the skin’s foundations
Restores the skin’s capacity to retain moisture, helping users regain naturally moist, healthy skin by repairing dry skin.
(3)Can be used directly on skin after face washing
For dryness that persists despite regular skin care. The fine micro-foam can be applied directly to bare skin after face washing (Figures 2, 3).
(4)Contains no added colors, alcohols, or mineral oils
(5)Safe and gentle for use on infants
0.3 g heparinoid, 1.0 g panthenol (provitamin B5), 0.05 g pyridoxine hydrochloride (vitamin B6)
Dry skin; juvenile dry skin; dry, chafed fingers; cracked skin on the hands or feet; keratosis on the elbows, knees, ankles or heels; chilblains (excluding chafed skin); lumpy or bumpy scarring from cuts or burns (excluding facial scarring); swelling, muscle pain and arthralgia after bruising or sprains
Once to several times a day, spray a small amount onto the affected area, or spread on gauze, etc., and affix to the affected area.
The product described in this press release is outlined in red.
FERZEA brand site [Japanese]: