Lion to Launch CHARMY Crysta Clear EX Gel and CHARMY Crysta Deodorizing EX Gel—New and Improved Versions That Offer the Most Powerful Cleaning Performance in Crysta History

Lion Corporation (Representative Director, President and Executive Officer: Masayuki Takemori) announces the upcoming launch of gel-type dishwasher detergents CHARMY Crysta Clear EX Gel and CHARMY Crysta Deodorizing EX Gel—new and improved versions of currently existing products featuring a new surfactant that offers detergency surpassing that previously provided in the Crysta lineup. These products, which will launch nationwide on Wednesday, April 15, 2026, need only a single wash to remove stubborn grease stains, caked-on rice and grimy films that dull glass surfaces.

1. Objective of Introducing the New Product

Under the CHARMY brand, Lion offers dish detergent products in the Magica lineup for hand washing and the Crysta lineup for dishwasher use and is working to propose habits that make dishwashing easier.
Household dishwashers are steadily gaining popularity in Japan, with demand for products tailored to the needs of changing household structures driving the expansion of product lineups. Dishwasher ownership has grown to 37.3%^*2 among households of two or more people, a figure we project will rise to approximately 40%. Consequently, the market for dishwasher detergents is also growing, with sales in 2024 having risen 7%^*3 year on year.
Despite this continued growth in popularity, a Lion survey^*4 found that 48% of respondents reported having to rewash dishes after running the dishwasher with regular detergent, citing “grease stains” (40%) as the top reason. These findings indicate persistent dissatisfaction with how well existing dishwasher detergents remove grease stains.
To address such concerns, we are launching improved versions of our gel-type dishwasher detergents: CHARMY Crysta Clear EX Gel and CHARMY Crysta Deodorizing EX Gel—formulated to penetrate and lift not only greasy stains but also the “invisible grime” that builds up and causes dullness, to ensure sparkling, crystal-clear results. Going forward, we will continue to provide consumers with products that help make daily living habits even easier. 
*2 Cabinet Office, Consumer Confidence Survey (as of March 2024)
*3 2024 SRI+ Data, Nationwide, All Business Sectors
*4 October 2023 online LION survey; 1,122 participants

2. Release Date and Region

Wednesday, April 15, 2026 nationwide

3. Product Name, Contents and Price

4. Product Features

(1) Features the Crysta lineup's strongest surfactant to date, delivering even more powerful grease-cutting performance
Effective like never before, removes even the most stubborn grease stains.

(2) Features a dual-enzyme formula that effectively removes even stubborn, caked-on stains left by foods like rice and eggs

(3) Easy to use and eliminates concerns about detergent residue

(4) CHARMY Crysta Clear EX Gel A refreshing sweet orange fragrance
CHARMY Crysta Deodorizing EX Gel Formulated with deodorizing ingredients, featuring a clean citrus-herbal fragrance

【Related Information】
・Integrated Report (Lion’s R&D Strategy)
https://www.lion.co.jp/en/ir/pdf/ar/ir2025.pdf

CHARMY Crysta Brand Site (Japanese)
https://crysta.lion.co.jp/