Lion Launches Two New and Improved Dishwashing Detergents, CHARMY Magica Quick Dry + (“Plus”) Antibacterial with a 15-Second Drying Time and CHARMY Magica Enzyme + (“Plus”) with Newly Formulated Oil-Degrading enzymes

Lion Corporation (Representative Director, President and Executive Officer: Masayuki Takemori) hereby announces the launch of two new and improved dishwashing detergents nationwide on Wednesday, April 15, 2026. CHARMY Magica Quick Dry + (“Plus”) Antibacterial is not only antibacterial^*1 but also helps dishes dry faster with a drying time of just 15 seconds,^*2 leaving them fresh and clean, and CHARMY Magica Enzyme + (“Plus”), a dishwashing detergent with newly formulated oil-degrading enzymes that easily remove grease.
*1 On the sponge. Does not eliminate all bacteria.
*2 Drying time of a 19-centimeter ceramic plate under Lion’s test conditions.

1. Objective of Introducing the New Product

The CHARMY brand offers such products as Magica dishwashing detergent and Crysta for the dishwasher, and we are working to propose habits that make dishwashing easier.
According to a Lion survey,^*4 we found that consumers are still dissatisfied with dishwashing detergents. We found that 64% of consumers were dissatisfied with the level of antibacterial effectiveness, and 56% felt that dishes that took too long to dry were unhygienic. 69% of consumers were dissatisfied with detergency, and the most important factor when purchasing dishwashing detergent was effectively removing grease and stains.
To address these concerns, Lion is launching two new and improved products in the Magica line. CHARMY Magica Quick Dry + (“Plus”) Antibacterial not only disinfects^*1 but also helps dishes to dry even faster with a drainage time of 15 seconds,^*2 giving a fresh and clean result. CHARMY Magica Enzyme + (“Plus”) has been reformulated with oil-degrading enzymes that easily removes grease and residue.
Going forward, we will continue to provide consumers with products that help make daily living habits even easier.
*3 Versus prior Lion products.
*4 n = 1000, Lion web survey (conducted December 2023).

2. Release Date and Region

Wednesday, April 15, 2026, nationwide across Japan

3. Product Name, Contents and Price

4. Product Features

CHARMY Magica Quick Dry + (“Plus”) Antibacterial

(1) Dishes dry quickly, with just 15 seconds^*2 of draining time!
The drying speed is about twice as fast as conventional products, simply leaving dishes out to dry results in a fresh and clean finish.

Testing Conditions: Ceramic plates were scrubbed with a 5% solution of either the conventional or new and improved version of CHARMY Magica Quick Dry + (“Plus”) Antibacterial detergent, rinsed with running water, dipped in blue-colored water and stood upright. The plates were pre-washed with a cleanser.

(2) Glasses are less likely to have water stains after drying

CHARMY Magica Enzyme + (“Plus”)

(1) Newly formulated with oil-degrading enzymes with a breakthrough in oil residue removal! Breaks down stubborn grime^*5 for easy cleaning.
The newly formulated oil-degrading enzymes easily remove even tough oily stains.
The enzymes target the starch, protein and oil components that leave stubborn stains, powerfully dissolving them.
*5 Starch, protein and oil in stains.

Testing Conditions: Plates were coated with a pink-colored liquid oil, then lightly scrubbed with a sponge soaked with water and either the conventional or new CHARMY Magica Enzyme + (“Plus”) detergent. The remaining residue was evaluated after rinsing, with the level of pink color indicating the level of remaining residue.

*6 According to a survey of 1,817 people who wash dishes, the most difficult food stains to remove are those that leave a residue, such as curry and gratin (Lion online survey conducted in November 2022).

(Common among all Magica products)

(1) Kills germs^*1

(2) Formulated with proprietary nano-cleaning agents, it rinses away grease as easily as water, making dishwashing a quick and easy task

【Related Information】
・Integrated Report (Lion’s R&D Strategy)
https://www.lion.co.jp/en/ir/pdf/ar/ir2025.pdf

CHARMY Magica Brand Site (Japanese)
https://magica.lion.co.jp/