Lion Corporation (Representative Director, President and Executive Officer: Masayuki Takemori) hereby announces that in 2027, Lion will become an FDI Global Partner of the World Dental Federation (FDI*1), an international organization that represents over one million dentists around the world. The Company will become the first consumer healthcare company headquartered in Asia to participate in the FDI’s World Oral Health Day, the globe’s largest oral health awareness campaign. Through this partnership, we look forward to working collaboratively with the FDI to increase awareness in the area of oral health and establish global oral healthcare habits. Furthermore, through participation in such international awareness activities, Lion aims to strengthen its brand presence in the global market while further expanding its Oral Healthcare Business, a focus of growth, and improving corporate value over the medium to long term.
*1 World Dental Federation (Fédération dentaire internationale)
■ Background and Purpose
Over the 130 years of its history, the Lion Group has worked to realize its purpose of making a difference in everyday lives by redesigning habits through the provision of products, services, and R&D aimed at advancing oral healthcare. One of the key themes of Lion’s medium-term management plan launched in 2025, Vision2030 2nd STAGE, is accelerating the growth of oral healthcare, and we are striving to create new oral healthcare habits among people from Japan and across Asia as a whole.
Lion has strengthened collaboration with the FDI through various initiatives, including participation in the 2025 FDI World Dental Congress as a Diamond Exhibition Sponsor and endorsement of the FDI Tobacco Cessation project. Furthermore, in 2026, the Lion Group became the first*2 Asian company to become a member of the President's Circle, the highest ranking for corporate members of the International Association for Dental, Oral, and Craniofacial Research (IADR), one of the world’s leading associations of dental professionals, thus strengthening its ties with the global research network.*3 From 2027, we will participate in the FDI’s World Oral Health Day initiative as an FDI global partner. This will enable us to leverage the FDI’s global network of over two hundred dental associations to further accelerate oral health promotion projects across the world by collaborating with healthcare professionals and medical organizations in various countries in Asia.
*2 Of consumer healthcare companies including such products as OTC drugs, quasi-drugs, cosmetics and health food products
*3 News release published March 17, 2026: “Accelerating Global Oral Healthcare Research: Lion Asia’s First Corporate Member of the IADR, the World’s Largest Dental Association”
■ FDI World Oral Health Day
The FDI is one of the world’s largest international nongovernmental, nonprofit organizations in the oral and dental care field and represents over one million dentists around the globe. Founded in 1900 and headquartered in Geneva, Switzerland, its members include dental associations and related organizations from over 130 countries and areas. The FDI works with the World Health Organization (WHO) and other organizations to influence global oral health policy and guidelines with the goal of improving oral hygiene for all. The FDI leads the way for global awareness of oral health through such initiatives as its World Oral Health Day and the Tobacco Cessation project, in addition to hosting the annual FDI World Dental Congress for international dental association representatives, researchers and policymakers.
The FDI holds the World Oral Health Day every year on March 20 as a global event promoting oral health. The initiative began in 2007 with the goal of communicating the importance of oral health to consumers across all age groups through FDI members that include dental associations in various countries and areas. Oral diseases affect 3.7 billion people around the world, presenting serious public health concerns in many countries in addition to lifelong negative impacts and connections to other health issues, but most oral diseases are preventable and can be treated at an early stage. During World Oral Health Day, educational content is delivered to diverse audiences, including dentists, their patients, children, pregnant women and seniors, along with activities tailored by language, country and area.
■ Overview of FDI Global Partner Participation
1. Details
・Joining the FDI World Oral Health Day for the first time in 2027
・Participating in the FDI’s global campaign strategy and content development as an FDI Global Partner
2. Participation Aim
・Contribute to improving global oral health by participating in oral health promotion activities
・Strengthen collaboration with dental associations, dental professionals, medical organizations, and government agencies in Asia and other areas to develop joint oral health promotion initiatives tailored for local needs
・Leverage Lion’s accumulated positive habit expertise with scientific evidence to promote better oral healthcare habits and behavioral changes amongst consumers
・Contribute to the creation of social value aimed at realizing sustainable oral health by collaborating with global expert organizations and other partners
The Lion Group will further strengthen its ties with international organizations in the medical field, including the FDI, based on the Group’s global research network. We will conduct R&D in line with scientific evidence as well as through collaboration with dental associations, dental professionals, medical organizations, and government agencies around the world to develop community oral healthcare initiatives. In these ways, we will continue to support the widespread adoption of positive oral healthcare habits that lead to changes in consumer behavior and improved global oral health.
【Related Information】
・Lion Integrated Report 2026:
“Accelerate Growth in Oral Healthcare”
“Strengthen Overseas Growth Initiatives”
“R&D and Intellectual Property Strategy”
