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On March 16, 2024, Lion Corporation (Singapore) Pte Ltd. (“LCS”) collaborated with the National Dental Centre Singapore (NDCS) at the National Trade Union Congress (NTUC) Business Centre and exhibited at a public forum in support of World Oral Health Day with the educational themes on common dental issues such as dental caries, gum disease and the replacement of missing teeth. This forum was held as part of public oral health educational program to encourage people in Singapore to create positive oral habits such as proper toothbrushing, flossing and having balanced diet. After conducting educational activities, LCS had a booth to showcase LION Oral Care products and conducted an activity to engage audiences who were rewarded with LION products. All 400 participants were also given goodie bags that included Systema and KODOMO products sold by LCS.
LCS had been working with Smileworks Dental Clinic to promote oral care habits so that patients can continue to take care of their oral health at home after receiving treatment. The collaboration was continued in 2024, and in addition to adult patients who visited the clinic from January 19 to February 2, 100 nursery school children aged 3 to 5 were examined. Both the child patients and collaborators were provided with Systema and KODOMO oral care sets.
LCS supports Thomson Dental Centre, a dental clinic group in Singapore, in educating patients on good oral health habits. A dental care set containing KODOMO or Systema oral care products (products of LCS) is provided to first-time patients at Thomson Dental Centre. Dentists educate patients on correct tooth brushing and oral care habits using a dental care set (KODOMO Kid Set or Systema Gum Care Set) selected based on the patient’s age and oral health conditions. Each dental set consists of an oral care information leaflet, a toothbrush, toothpaste and mouthwash.
As of 2024, a total of 10,100 patients from Thomson Dental Centre have received the dental care sets.
The NDCS has established a program of community dental checkups with the goal of raising awareness of the importance of oral health among the elderly. The checkups include the provision of guidance on the proper care of dentures and programs aimed at helping to provide treatment to relieve pain and maintain/restore patients’ oral function.
This program was temporarily suspended to prevent the spread of COVID-19 but was resumed at the end of 2020. LCS distributed Systema Toothpaste to 408 people over the age of 40 and senior citizens who participated in the community dental checkups from January to December 2024.
The Singapore Oral Health Conference is a biannual event that brings together dentists, general practitioners, specialists and researchers to exchange information on progress to date and expected future developments in oral health care. Held on August 17, 2024, at the NDCS, it provided an excellent opportunity for academic and international speakers for academic and clinical knowledge exchange under the theme “Trends and Innovations in Oral Health”. LCS provided all 261 participants with Systema products.
Since 1991, the International Day of Older Persons has been celebrated every year on October 1 by the member states of the United Nations with the aim of raising awareness of the rights of and discrimination against the elderly and the elimination of elder abuse.
On October 5, 2024, LCS supported NDCS for SingHealth's “International Day for Older Persons” event to raise awareness on the importance of oral health in healthy aging event with products giveaway at a booth set up by NDCS. Booth activities include oral frailty screening and Q&A to gain better understand of their own oral health. After the session, each participant received a Systema goodie bag supported by LCS.
On October 13, 2024, LCS supported NDCS’s booth in the Health Fiesta 2024 event that was organized by Bukit Canberra to raise awareness for the Sembawang residents on the importance of oral hygiene. The event was targeted at families and there were activities like e-games and toothbrushing activities for the children. Participants received a goodie bag of Systema, NONIO & Kodomo Oral products.
In March, April and August of 2023, LCS collaborated with T32 Dental Group to increase public oral health awareness through series of activities to target from the young to old. In this program, three activities were developed to raise oral care awareness.
LCS sponsored these activities and provided oral care products suitable for each target group from its KODOMO, Systema and NONIO brands. 1,076 people of all ages learned about the importance of oral care.
In August 2024, 949 children from pre-school educational institutions attended a fun session to learn good hand hygiene and recycling habits, conducted by LCS and SembWaste, in anticipation of Global Handwashing Day.
The activity included an educational session on the importance of hand washing and good recycling habits, along with a fun quiz and the opportunity for the children to design their own hand soap bottle stickers to participate in a drawing contest. Through the activity, the children learnt the importance of hand washing and recycling, while expressing their creativity through the design of the bottle stickers.
To fulfill its corporate social responsibility, LCS actively engaged in such corporate social responsibility activities as in-kind donations of hygiene products sold by the Company.
| Period | November 2022 |
|---|---|
| Outside collaborators | Mount Elizabeth Medical Centre |
| Donations | 750 sets of oral care products, including NONIO mouthwash |
| Details | LCS collaborated with Specialist Dental Group to distribute oral care sets to 750 health care workers at Mount Elizabeth Medical Centre as a token of appreciation. |
