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With the aim of fostering children’s awareness of dental and oral health from a young age, the Lion Group has held the Oral Health Event of Tooth Brushing for Children since 1932. Started in Japan, the event is presently held in Asia.
As part of this event, in cooperation with the Lion Foundation for Dental Health (LDH), Lion Home Products (Taiwan) Co., Ltd. (“LHPT”) conducted oral health classes at two Japanese elementary schools and three local elementary schools in June 2019.
76 children from Japanese elementary schools (33 from Kaohsiung Japanese School and 43 from Taichung Japanese School) and 820 children from local elementary schools (120 from Taichung Wurih Elementary School, 100 from Kaohsiung Wucyuan Elementary School and 600 from New Taipei City Jimei Elementary School), for a total of 896 students, participated in the event. LHPT first held such classes at local elementary schools in 2018 and extended its outreach to different local schools in 2019. The event featured programs prepared specifically for students in lower grades (grades 1 to 3) and higher grades (grades 4 to 6).*
Students in lower grades were taught about the “function of teeth and replacement of the baby teeth by adult teeth” and “the source of cavities (plaque)” in a 30-minute class. They were also taught tooth brushing techniques for their specific tooth alignment using hand mirrors and toothbrushes.
For students in the higher grades, LDH explained the cause of gingivitis, gave tips for observing the gums, and then provided individual instruction on how to brush according to specific tooth alignment for preventing gingivitis using a model set of teeth.
Participating students found the content easy to understand and learned about the importance of teeth and tooth brushing.
* The Japanese elementary school system lasts for six years, from first grade to sixth grade.
LHPT is working in support of Global Handwashing Day. To teach children in Taiwan proper handwashing techniques, we received submissions from the “My Bottle Sticker Drawing Contest” held at kindergartens in Taiwan from April to August. 190 of these children designed stickers for KireiKirei bottles.
Handwashing has taken on an increased importance as a preventive measure since the COVID-19 pandemic. LHPT conducted educational programs on hand washing habits at a single kindergarten in three different cities (Keelung, Changhua and Tainan) in April 2024 with the aim of teaching children the importance of handwashing and proper handwashing methods. Classes conducted under the program last 30 to 40 minutes and comprise the parts listed below. Approximately 150 kindergarten students, teachers and parents participated in the programs.
1. Lesson from the teacher on handwashing hygiene
2. Singing and dancing to a special handwashing song
3. Drawing original hand soap bottle labels
4. Handwashing
5. Bacteria check
LHPT also donated KireiKirei Foaming Hand Soap to the schools for use in their handwashing areas so children could put the lessons into practice.
In the lesson on handwashing hygiene, the teachers talked about germs and viruses, how handwashing can protect your loved ones, the correct way to wash hands and the features of KireiKirei Foaming Hand Soap. The presentation also included an easy-to-understand bacterial experiment using black lights.
After the lesson, the children took home their original soap bottles featuring their hand-drawn stickers to use with their families, helping to promote their continued use of KireiKirei Foaming Hand Soap.
Furthermore, to publicize the event, LHPT collaborated with newspapers to publish articles. This increased the exposure of the event and boosted awareness of the importance of handwashing among an even greater segment of the public.
To fulfill its corporate social responsibility, LHPT actively engaged in such social contribution activities as donations of products sold by the company.
| Period | April 2024 |
|---|---|
| Donations | Donation of 100,000 New Taiwan dollars to the Taiwan Foundation for Disaster Relief |
| Details | Donation to the Taiwan Foundation for Disaster Relief, which is under the jurisdiction of the Taiwan Food and Drug Administration, with the goal of supporting the recovery of victims of the Hualien Earthquake, which struck on April 3, 2024. This donation was being used for disaster aid, medical care, recovery, and other efforts. |