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The Lion Group recognizes global environmental issues, such as plastic pollution and water scarcity, as significant risks that could impact the sustainable growth of its business. By addressing these issues, the Group is strategically advancing initiatives that contribute to the realization of a resource-recycling society and is promoting various activities aimed at simultaneously reducing environmental impact and enhancing corporate value over the medium to long term.
While plastic is a convenient and versatile material, its excessive use and improper disposal are closely linked to various environmental issues, including global warming, which it contributes to through CO2 emissions generated throughout its entire life cycle. In addition, plastic debris has a lasting impact on marine ecosystems.
As a company that manufactures and sells plastic products, the Group recognizes that it bears a significant responsibility. To address this issue, we have established the “Lion Group Plastics Environmental Declaration” and set goals aimed at realizing a resource-recycling society both in Japan and overseas. Based on these goals, we are continuously working to reduce, reuse, recycle and recover plastics.
Water is one of the most important resources for sustaining life. In Japan, there are also concerns about the increasing risk of drought due to the effects of global warming and water supply risk due to aging water and sewage infrastructure.*
Given these circumstances, the Group is advancing initiatives that prioritize reducing water consumption throughout the entire product life cycle. In addition to reducing water consumption through our business activities, we aim to fulfill our corporate responsibility by proposing and providing products that help consumers reduce their water usage even as they adopt new lifestyle habits. Since 2010, we have been selling TOP NANOX (now NANOX one, NANOX for Washing Machines with Automatic Detergent Dispensers), a highly concentrated liquid laundry detergent that washes away easily and only requires a single rinse cycle. In addition, from 2020, our entire lineup of liquid laundry detergents can be used in single-rinse washing. Moreover, we introduced Acron Smart Care in February 2023, a liquid detergent that eliminates the rinse stage, as part of our efforts to further reduce water usage. Going forward, the Group will continue to undertake initiatives that contribute to the conservation of water resources and help realize a sustainable society.
* White Paper on Water Cycle FY2024 published by the Headquarters for Water Cycle Policy [Japanese]
The Lion Group promotes the recycling and effective use of plastic, water and other resources at all stages from raw material procurement to disposal by consumers. We will continue to promote initiatives to realize a resource-circulating society.
Activities for Realizing a Resource-Circulating Society
