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Lion Daily Necessities Chemicals (Qingdao) Co., Ltd. (“QDL”) has conducted oral care educational activities in cooperation with 213 dental clinics and educational institutions in Shanghai, Beijing, Guangzhou and Hangzhou for the purpose of educating people on oral hygiene. This educational activity was designed to help children aged 0-12 understand the importance of brushing their teeth, and provided KODOMO brand toothpaste sets sold by QDL. Approximately 200,000 children learned the importance of tooth brushing.
QDL, in collaboration with IBQ Dental Clinic in Shanghai, presented “LION first class,” an educational program on the subject of oral care, from January to December 2024. The program introduced oral care products sold by QDL, helping spark interest in such products and thereby creating potential customers. Also highlighted were creative displays designed to help find the right oral care products. Home oral care is important to dental health and this program provided a fun experience that helped 100,000 viewers online get a sense of that importance.
Since 2023, QDL has continuously promoted and educated office workers about After-lunch tooth brushing.
In 2024, oral care products sold by QDL (SYSTEMA toothbrushes, CLINICA toothpaste and NONIO mouthwash) were distributed at 17 CBD offices in Shanghai, Beijing and Hangzhou, with the aim of raising awareness among office employees about the importance of brushing their teeth after lunch through product usage, interaction through games and displays of educational materials.
Brushing after lunch not only improves oral health but also has the synergistic effect of refreshing one’s mood and promoting communication with others.
QDL is committed to continuing to promote better habits among the many people who live in China.
QDL is promoting the importance of handwashing among children ages three and up at various educational institutions in Shanghai, Hangzhou, Ningbo, Suzhou, Shenzhen, Guangzhou, Beijing, Jinan, Qingdao and Wuhan. With the hope of making handwashing fun for children, QDL provides KireiKirei hand soap (a product it sells) and posts the “Happy Handwashing” slogan and stickers showing correct handwashing steps at handwashing sinks.
In 2024, this activity was conducted in 216 educational institutions, teaching about approximately 216,000 families correct handwashing methods.
In Shanghai, to prevent the spread of infectious diseases, children are encouraged to wash their hands before entering the kindergarten building. As a support measure, QDL has supported hand washing activities aimed at children ages three to six in kindergartens in Shanghai since 2016.
QDL provides KireiKirei hand soaps (a product it sells) to kindergartens for children to use at handwashing sinks. Moreover, QDL supports the handwashing classes conducted in kindergartens. In the handwashing classes, children are taught the importance of handwashing by their teacher, and every child receives a KireiKirei Health Diary, which contains instructions on correct handwashing techniques and timing.
In 2023, KireiKirei Health Diaries were distributed to approximately 76,000 children at 60 kindergartens.
To fulfill its corporate social responsibility, QDL, as a hygiene product manufacturer, actively engaged in social contribution activities, such as in-kind donations of hygiene products sold by the company.
| Date | September 20, 2024; “Love Teeth Day” |
|---|---|
| Outside collaborators | Yuan Meng Foundation JD Public Welfare JD Maternal and Child JD Finance |
| Donations | Donation of KODOMO Products(products is sells) worth 1,000,000 RMB to Yuan Meng Foundation for developing children‘s healthy oral habits. |
| Details |
For National Teeth Day in China, QDL’s KODOMO brand team donated its products to “Love Smile, Spread Love” a public health event that has helped nearly 20,000 children from Sichuan, Chengdu and Yunnan for developing healthy oral habits. |
