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2026

Aug. 04, 2026 Products & Services

Introducing SOFLAN Aroma Rich moA, a Premium Fabric Softener Scented with Rare Natural Aromatic Oils
Jul. 06, 2026 Products & Services

Lion Revamps Acron Laundry Detergent Line with New Soft & Smooth Care and Sweat & Sebum Deep Clean Care Formulations
Jul. 03, 2026 Products & Services

Lion to Launch CHARMY Crysta Pre-Wash Foam Spray, Japan’s First “Spray and Load” Pre-Wash Dishwasher Detergent
Jul. 03, 2026 Products & Services

Lion to Launch NANOX Deep-Penetrating Clean, a Liquid Laundry Detergent That Thoroughly Penetrates Clothing Fibers to Eliminate Persistent Odors and Stains
Jul. 02, 2026 Products & Services

Lion Launches 2 New Products in the Dent Health Medicated Toothpaste Range: Dent Health Medicated Toothpaste DX Double Anti-Inflammatory and Dent Health Medicated Toothpaste DX Multi-Function
Jul. 01, 2026 Products & Services

Lion Launches LOOK Plus Bath Cleansing Silver Ion Plus Bath Detergent with a New and Improved Formula That Prevents Water Scale Deposits on Mirrors and Cleans the Entire Bathroom
Mar. 18, 2026 Products & Services

Lion Launches Two New and Improved Dishwashing Detergents, CHARMY Magica Quick Dry + (“Plus”) Antibacterial with a 15-Second Drying Time and CHARMY Magica Enzyme + (“Plus”) with Newly Formulated Oil-Degrading enzymes
Mar. 18, 2026 Products & Services

Lion Launches CHARMY Magica Gentle on Hands + (“Plus”) Antibacterial, a Dishwashing Detergent That Combines Formidable Cleaning Power with Antibacterial Properties while Being Gentle on the Skin
Mar. 18, 2026 Products & Services

Lion to Launch CHARMY Crysta Clear EX Gel and CHARMY Crysta Deodorizing EX Gel—New and Improved Versions That Offer the Most Powerful Cleaning Performance in Crysta History
Feb. 10, 2026 Products & Services

Lion Launches NANOX one Antibacterial×Quick Wash Laundry Detergent, The Brand’s First Zero-Rinse Detergent That Completes Wash Cycles in 15 Minutes
Feb. 10, 2026 Products & Services

Lion Launches the NANOX Washing Tub Antimold Ball for Top-Load Washing Machines, Shifting the Emphasis of Washing Machine Tub Mold and Odor Care from Removal to Prevention
Jan. 29, 2026 Products & Services

Lion Launches SYSTEMA Haguki (the Gums) Plus PREMIUM Toothpaste With a New and Improved Formula That Prevents Periodontal Disease, Featuring Gum Tissue Repair & Anti-Glycation Action
Jan. 28, 2026 Products & Services

Lion Launches SOFLAN Premium Deodorizing Fabric Softener: Sweat Odor Block, Which Blocks Odors Forming on Sweat-Soaked Clothing for up to 24 Hours
Jan. 28, 2026 Products & Services

Lion Launches an Enhanced Version of its SOFLAN Premium Deodorizing Fabric Softener Featuring Dramatically Improved Antibacterial Properties That Keep Odors at Bay Even When Drying Clothing in Close Quarters, Indoors or at Night
Jan. 27, 2026 Products & Services

Celebrating the 10th Anniversary of hadakara Body Soap, Lion Begins a Brand Revitalization with the Launch of hadakara Beauty Premium Moist Body Care Soap, Which Delivers Smoother, Firmer Skin with Each Use
Jan. 16, 2026 Products & Services

Providing “Okuchi Plus You” Support Service for Corporations under the KENKO Investment for Health through Activities Promoting Dental and Mouth Health at Over 200 Organizations and 100,000 Users

2025