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Lion considers products that have cleared the proprietary Lion eco-standard to be environmentally friendly. The Lion Group provides products that create effortless ways for consumers to be more environmentally friendly just by living comfortably and promotes the formation of eco-friendly living habits by engaging in interactive communication with consumers.
Lion has created the Lion eco-standard based on life cycle assessment (LCA), in which the environmental burden created by a product is quantitively assessed at every stage from raw material procurement to disposal. Products that meet at least one evaluation standard in each evaluation category can bear the “eco Lion” mark. In 2021, 82% of Lion’s household product* sales were from environmentally friendly products that meet the Lion eco-standard.
Products with the “eco Lion” Mark [Japanese]| 2017 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|
| 76% | 77% | 80% | 82% | 81% |
* Products in the Oral Care, Beauty Care, Fabric Care and Living Care fields
| Life cycle stage | Evaluation category | Evaluation standards |
|---|---|---|
| ①Raw material procurement | Use of plant-based materials Use of sustainable raw materials |
|
| ②Material procurement | Use of recycled materials Use of plant-based materials |
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| ③Manufacturing | Energy saving Water saving Chemical substance use reduction Waste reduction |
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| ④Logistics | Making products more concentrated and compact |
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| ⑤Use | Energy saving during use Reduction of greenhouse gas emissions during use Water saving during use |
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| ⑥Disposal | Packaging reduction Refill packs |
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* Baseline product: Products released in 2017, the baseline year for the LION Eco Challenge 2050.
The “eco Lion” mark symbolizes Lion’s environmental activities and incorporates Lion’s environmental slogan, “Every Day. For the Earth” which concisely expresses Lion’s commitment to the environment in line with the corporate slogan, “life. love.” To help customers choose environmentally friendly products, we use this mark on products that meet the proprietary Lion eco-standard. The factors that make each product environmentally friendly are printed within the mark.
TOP SUPER NANOX laundry detergent
Washing 3 kg of clothing in a top-loading washing machine (a major manufacturer’s 2019 model with 10 kg capacity), the amount of water saved is 15.7 l per load, or 7,035 l per year (at 8.6 loads per week)
Magica dishwashing detergent
Washing 20 items per wash, the amount of water saved is 3 l per wash, or 2,210 l per year (at two washes per day)
Ofuro no LOOK bath cleaner
Compared with previous detergents, the amount of water saved is approximately 3.2 l per cleaning of the bath, or 1,100 l per year (365 days’ worth)
LOOK Plus Bath Antimold Fogger mold-preventing fungicide
Assuming cleaning off mold once takes 24 l of water, the amount of water saved is 144 l per year (assuming one mold removal cleaning every two months)
Soft in1 two-in-one conditioning shampoo
The amount of water saved is 5.7 l per wash compared with using shampoo and conditioner separately, or 2,081 l per year (at one wash per day)