Lion Endorses the GX League Basic Concept

Mar. 29, 2022 Sustainability


Lion Corporation has endorsed the Green Transformation (GX) League Basic Concept announced by the Ministry of Economy, Trade and Industry.

In line with the LION Eco Challenge 2050, a set of long-term environmental objectives, Lion is working to reduce CO2 emissions in its business activities by 55% (from2017) by 2030 and achieve net zero emissions by 2050. As a company enmeshed in consumer lives, we are working to create environmentally friendly habits that can be practiced at home to reduce society’s CO2 emissions through the use of Lion’s products and services.

The GX League will be a forum where corporate groups actively undertaking green transformation (GX) can work with organizations taking on challenges related to GX in government, academic and financial spheres to discuss the transformation of the overall socioeconomic system and take steps to create new markets accordingly.

The GX League Basic Concept outlines basic guidelines to promote discussions of detailed design matters and empirical demonstrations of efforts aimed at implementing the GX League in fiscal 2022. Participating companies are expected to reduce their own greenhouse gas (GHG) emissions, reduce emissions in the supply chain and lead efforts to make markets green through initiatives based on their products and services.

Considering these intentions of the GX League to be in alignment with its own activities, Lion has decided to endorse the league.

The Lion Group established the Vision2030 long-term strategic framework in February 2021, designating “Becoming an advanced daily healthcare company” as its management vision. We have further designated “initiatives to address the sustainability material issues” as a management strategy aimed at the achievement of the management vision. We will contribute to the realization of a decarbonized, resource-circulating society by promoting the formation of environmentally friendly habits together with consumers.

Related Information
・The Ministry of Economy, Trade and Industry’s GX League Basic Concept Website:
・The Lion Group’s LION Eco Challenge 2050 Long-Term Environmental Objectives
・Lion’s Sustainability Website: