Practical Implementation of a Sustainable Circular Economy: Lion to Participate in WWF Japan’s Plastic Circular Challenge 2025

Feb. 24, 2022 Sustainability


Lion Corporation is working toward advanced plastic recycling with the aim of realizing environmental and social sustainability. Lion has now decided to participate in Plastic Circular Challenge 2025,*1 an ambitious framework that designates 2025 as a key milestone announced February 22, 2022 by the World Wide Fund for Nature Japan (WWF Japan).


Lion has established the LION Eco Challenge 2050,*2 a set environmental management objectives for 2050, and is promoting the formation of environmentally friendly habits together with consumers in order to expand the scope of its contribution to society as a whole. A sustainable circular economy, as advocated by WWF Japan, is a socioeconomic framework that functions within planetary boundaries in which new resource inputs and resource disposal are designed out, finite resources are circulated in the economy and used as long as possible through collection, reuse and recycling, and waste is eliminated. Lion supports the WWF Japan’s Plastic Circular Challenge 2025 and will participate as a manufacturer that sells household products using plastic bottles and pouches (film packaging). As a member of society ambitiously talking on environmental problems, Lion will contribute to the realization of a decarbonized, resource-circulating society through co-creation with consumers.

*1 Plastic Circular Challenge 2025 website (Japanese):
*2 LION Eco Challenge 2050:

About WWF
WWF is an environmental conservation organization founded in Switzerland in 1961 and is active in more than 100 countries. WWF aims to realize a sustainable society, aiming for a future in which people and nature can live in harmony. In particular, WWF works to restore biodiversity, which is in danger of being lost, and to advance decarbonization to prevent global warming.

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Lion's Efforts for Resource Recycling: