Activities in Thailand - Lion Corporation (Thailand) Ltd.

Oral Health Care

1 Collaboration with Provincial Hospitals and Health Offices

Milk teeth sometimes receive less attention than adult teeth because they come out anyway. However, oral care from a young age is very important because oral health at all stages of life significantly impacts systemic health outlooks. With the aim of providing proper oral health care, Lion Corporation Thailand (LCT) collaborates with provincial hospitals and health offices to help offer oral check-ups, treatment and proper brushing instruction to children ages two to five.

First, a local dental hygienist conducts a dental checkup. If cavities are found, a treatment called "Smart Technique" is performed by a dentist. This dentist developed the treatment and is an adviser to LCT. "Smart Technique" does not require a dental drill; rather, it utilizes a specialized dental spoon to remove the cavity and dental material to fill it.

Thanks to this advanced technique, children are less afraid of receiving treatment for cavities. Also, the treatment can be performed quickly, so children do not need to keep their mouths open for as long, helping to reduce their dislike of going to the dentist. When the treatment is finished, LCT communicates proper brushing methods to children and their parents, aiming to enhance awareness of preventive dentistry and the relationship between oral health and general health.

This activity was conducted in Trad, Surin and Yala provinces in 2017, with a total of about 800 participants.

2 Contributing to a Governmental Project

LCT contributes to the Public-Private Collaboration Project being advanced by the Thai government. Every year, on the anniversary of the opening of the Saha Group's* Industrial Park, group companies set up booths to exhibit their public-private collaboration projects. People from nearby local communities, such as those in the Lampun area, are invited to participate in this event.
In 2017, the theme of LCT's booth was the importance of oral health to general health. At the booth, LCT provided instruction on proper brushing methods, conducted mouth exercise classes and offered tips on selecting oral care products according to user age and oral health condition.
About 500 people from nearby communities participated in 2017.

LCT is a joint venture of Lion Corporation and the Saha Group.

3 The Lion Oral Health Award

LCT has held the Lion Oral Health Award every year since 2009. This award program is aimed at supporting and fostering people conducting studies and activities that are beneficial to preventive dentistry in Thailand. LCT honors and offers a cash prize for excellent studies and activities related to preventive dentistry in cooperation with influential dentists in Thailand.

In 2017, four groups received awards. First prize was awarded to a study titled “Raising Awareness of Children’s Oral Care in the Tolang Community” conducted in Yaring, Patthani, in southern Thailand. Second prizes went to a study titled “Wat Kaew Village—Families Working Together for Better Children’s Dental Health,” conducted in Ratchaburi Province in western Thailand, and a study titled “Developing an Oral Care System for the Bedridden Elderly” in Sansai, Chiang Mai, in northern Thailand. Third prize went to a study titled “Creating Good Oral Care Habits within Children’s Networks” in Ponpawai, Prae, in northern Thailand.
On the day of the award ceremony, the Public Dental Hygiene Foundation of Thailand held an academic conference and a dental specialist gave a lecture titled “Keep 28, Make It Possible.”

Lecture by a dental specialist

The Lion Oral Health Award 2017 winners

4 Oral Care Promotional Activities in Cooperation with the Government

The Thai government has held an annual Health Fair since 2012 with the aim of increasing Thai citizens’ awareness of health issues. The 2017 Health Fair was held in Laem Chabang in Sriracha district. The fair’s events take place in local community centers, where medical facilities and health product retailers set up booths manned by volunteer physicians and nurses who provide checkups for participants and prescribe medicine. LCT ran a booth in this fair to communicate to participants the effect of oral health on the health of the whole body. LCT also gave instruction on mouth exercises for better oral health, which can contribute to future quality of life. About 1,000 people participated in the Health Fair in 2017.

Giving out toothbrushes to participants

5 Conducting Oral Care Exercises at Seminars in a National Hospital

At Ramathibodi National Hospital, in observance of World Alzheimer’s Day* on September 21, medical and dentistry students of Mahidol University held a seminar for elderly citizens and caregivers. LCT also participated in this seminar and promoted awareness of the importance of oral health.

At the seminar, dentistry students gave a presentation titled “Healthy Oral Conditions Are Fundamental to Brain Health,” ran a booth to teach correct tooth brushing techniques and conducted oral care check-ups of participants using a special oral camera.

LCT also set up a booth and distributed toothbrushes and a Thai-language booklet entitled “Exercises around the Mouth for a Beautiful Mouth and Teeth,” created by the Lion Foundation of Dental Health (LDH). Many people were interested in the exercises and practiced them together at the booth.

World Alzheimer’s Day was established by Alzheimer’s Disease International (ADI) and the World Health Organization (WHO) in 1994. September 21st is designated as a day to promote educational activities about Alzheimer’s disease.

Staff of dentistry students

Teaching mouth exercises

6 Conducting Tooth Brushing Lectures at the Community Center within the LCT Production Site

At the Sriracha plant, LCT’s production site, seminars are conducted at the Humanized Hall (a community center built within the site with the aim of enhancing communication with the local residents). In 2016, seminars on correct oral care were conducted by LCT personnel for participants ages 50 to 80. In the class, participants were taught exercises to improve oral functions and correct methods of tooth brushing and flossing. Participants were also given Good Age products, such as toothbrushes, toothpaste, and mouthwash (products sold by LCT to improve the elderly’s oral care). In 2016, 25 people took part in this seminar.

Participants at the seminar

7 Oral Care and Health Education for Employees during Their Pregnancy

During pregnancy, the secretion of saliva tends to decrease due to an increase in the production of such hormones as estrogen, causing the risk of cavities and periodontal disease to rise.

LCT conducts seminars to communicate the importance of health and oral care during pregnancy to expectant employees. Regarding health management, nurses from LCT’s nurse office give lectures on necessary nutrition during pregnancy. Regarding oral care during pregnancy, they conduct lectures on how a mother’s oral condition can affect her baby’s oral health and teach correct tooth brushing practices. In 2017, 30 employees, including expectant mothers and fathers, participated in this seminar.

Lecture from a nurse


Conducting Hand Washing Classes for Elementary School Students near a Production Site

LCT provides classes on hand washing for children at schools near its Sriracha Plant. Children first rub a special cream on their hands, which glows under a black light, to simulate grime. Then, they are asked to wash their hands and check under the black light how well the cream came off. From this exercise, children see how washing hands with just water or washing hands poorly cannot get rid of dirt properly, and are then taught proper washing techniques.

Since most of the students who participatein the hand washing lecture do not habitually wash their hands before lunch, LCT will continue to contribute to the establishment of hygienic habits among students.

Lectures on correct oral care by LCT

Reviewing the hard-to-wash parts
after checking under a black light

Checking the dirt on hands under a black light

Environmental Conservation Activity

Tooth Brushing Lectures at an Environmental Fair

LCT operated a booth at the “Eco-Products International Fair 2016,” an environmental fair. The concept of the booth was that humans are part of the environment and that “people can harmonize with the environment as long as they are healthy.” The booth also featured the environmental efforts of LCT and Lion Corporation Japan.
At the event’s main stage, LCT conducted tooth brushing seminars for elementary school students to teach that one’s overall health starts with oral health, in line with LCT’s booth concept.

Tooth brushing lectures on the main stage

Students visiting LCT’s booth