Creating Healthy Living Habits

Basic Approach

Since its founding, Lion has sought to help consumers enjoy healthy living through the provision of products while carrying out educational activities and communication aimed at creating better living habits.
In Japan and other Asian countries, Lion is engaged in initiatives that contribute to the sustainable development of society and the global environment through the areas of health, comfort and cleanliness. We believe that our continued business viability depends on co-existing harmoniously with the communities in which we are involved, such as those where Lion facilities are located. We therefore strive to help solve issues in and invigorate local communities in partnership with local residents, government agencies and citizens’ groups. In addition, by increasing opportunities for every employee to get involved in business-related educational activities, we foster human resources that create new value informed by a high level of social and environmental awareness.
Aiming to contribute to everyday health and comfort and longer healthy life expectancy around the world, Lion seeks to make everyday rituals to become more natural, easy and enjoyable in order to realize healthy minds and bodies for all.


Environment Communication