Creating Healthy Living Habits

Basic Approach

Lion has been conducting activities to improve public awareness of oral care habits for more than a century within Japan and is expanding its activities to other parts of Asia. The Lion Group, in providing daily commodities and services, plays an important role in society, and we believe that helping establish basic living habits, like tooth brushing and hand washing, is at the core of our value creation. Driven by our purpose, “Make a difference in everyday lives by redesigning habits: ReDesign,” we are aiming to create healthy living habits for 1 billion people by 2030 by providing education and information, in addition to products and services.

Initiatives