Taking on New Research Fields

Innovative R&D Initiatives

Innovation Lab


We are creating new businesses that will serve as Company-wide hubs, going beyond conventional structures to deliver novel value and increase the quantity, quality and speed of innovation.



A Toothbrush That Turns Tooth Brushing from a Chore Children Dislike into Something Fun



A toothbrush developed in cooperation with Kyocera Corporation and Sony Corporation that enables users to enjoy music, transmitted via the teeth and bones, while brushing

Crowdfunding target reached
(July 3, 2019–September 3, 2019, Sony First Flight)

Breaking Out of Normal: Designing Living Habits from Adults’ and Children’s Perspectives

We are combining everyday tooth brushing with technology and entertainment to create a more playful, fun experience.

Making things a little easier and creating a new pocket of time for communication for parents, while using fun to motivate children and spark their interest in brushing—this was the driving motivation behind development.


Co-Creation Space: point 0 marunouchi


point 0 marunouchi is a membership-based coworking space created with the aim of realizing the office of the future. Currently, 17 companies are participating in the project.

Demonstration testing of the project, which offers various types of spaces (open spaces, conference rooms, nap booths and distraction-free work booths), is now in progress.

At point 0, Lion is breaking down the ideas of competition and boundaries between companies, with the participating companies striving as a united team, each contributing their own technologies to offer new ways of working and concepts for the office of the future.

Aiming to realize healthy minds and bodies for all working people, through this project, we will continue to create new services and products.

Internal Knowledge Cycling and Communication


Learning space

Setting up opportunities (seminars, study sessions) for employees to learn procedures, methods and mindsets from one another so that anyone can freely engage in R&D

Sharing experience

Share new business creation experience within the headquarters and provide coaching

  • Internal/external network
  • Non-reserved consultation time

Workshop design

Designing and facilitating appropriate work processes to efficiently advance various projects within the headquarters

Prototyping support

Simple prototype creation, giving form to vision

Idea tank

Make everyone’s previous and current ideas accessible and visible