Activities in China - Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Oral Health Care

1 Holding the Oral Health Event of Tooth Brushing for Children

The Lion Group places emphasis on fostering children's awareness of dental and oral health in order to help people stay healthy for a lifetime.
Aiming to teach correct oral care to elementary school students, the Lion Group has held the Oral Health Event of Tooth Brushing for Children since 1932. Started in Japan, the event is presently held in countries and regions across Asia.
Lion Daily Necessities Chemicals (Lion Qingdao) held the Oral Health Event of Tooth Brushing for Children in 2017. Approximately 1,000 students at five elementary schools in Shanghai participated.
At each school, oral care sets (including an event booklet, toothbrush, toothpaste and mirror) were distributed to students. Using these sets, dental specialists taught students correct tooth brushing techniques. Through quizzes, children had fun learning about the importance of oral care.

Shanghai Luochuan Elementary School

Shanghai Luochuan Elementary School

Shanghai Luochuan Elementary School

Shanghai World Foreign Language Primary School

Shanghai World Foreign Language Primary School

Shanghai World Foreign Language Primary School

Shanghai Naerbao International Children's Activities Centre

Shanghai Naerbao International Children's Activities Centre

Shanghai Naerbao International Children's Activities Centre

Shanghai Sinan Mansion

Shanghai Sinan Mansion

Shanghai International Studies University Affiliated Bilingual School

Shanghai International Studies University
Affiliated Bilingual School

2 Raising the Oral Care Awareness of Expectant Mothers

In every district of Shanghai, expectant mothers in the third month of pregnancy are required to register personal information regarding their pregnancy and birth plans at a community hygiene health care center in their town. Lion Qingdao cooperates with the Shanghai Instruct and Service Center for Population and Family Development, a municipal government department, to promote the importance of oral care during pregnancy. Oral care gift sets that contain a leaflet titled “Oral Care Directions for Soon-to-Be Mothers,” a Systema toothbrush and toothpaste (both products sold by Lion Qingdao) are distributed to expectant mothers who come to a health care center to register. The oral care gift sets have been provided to about 300,000 expectant mothers every year since 2014.

Oral care gift sets given to expectant mothers

“Oral Care Directions for Soon-to-Be Mothers” leaflet

Handing out the oral care gift set

3 Collaborating with the Largest Dental Clinic in China

Since 2013, with the aim of promoting oral health awareness, Lion Qingdao has collaborated with the BYBO Dental Group, the largest private medical dentistry group in China. Lion Qingdao provides oral care products such as Systema toothbrushes, Systema toothpaste and the Kodomo oral care set (products sold by Lion Qingdao) to first-time patients at BYBO dental clinics.
Lion Qingdao also supports the oral care lectures conducted by the BYBO Dental Group at offices near their clinics, providing products and information. These lectures are intended to inform working professionals on how to maintain oral health.
Lion Qingdao’s oral care sets are distributed yearly to about 60,000 to 70,000 people in cooperation with the BYBO Dental Group.

Oral care lectures conducted at offices

Promoting oral care awareness through products at BYBO clinics

Promoting oral care awareness through products at BYBO clinics

4 Supporting Maternity Classes

Since 2013, maternity classes have been held annually at about 200 obstetrics and gynecology clinics located in 15 cities in China. The maternity classes are conducted for soon-to-be mothers to support them as they prepare to give birth.
The maternity classes include periodic lectures on oral care during pregnancy, as expectant mothers tend to be especially susceptible to oral health issues. Lion Qingdao supported these lectures in 2016 by providing oral care products and information on correct oral care to the clinics. Oral care gift sets containing an “Oral Care Directions for Soon-to-Be Mothers” leaflet as well as a Systema toothbrush and toothpaste (both products sold by Lion Qingdao) were provided to all participants. Through these activities, Lion Qingdao promoted oral health awareness among approximately 150,000 expectant mothers in 2016.

Lecture at the Maternity Class

Areas where the Maternity Class was held in 2016

Cleanliness

1 Conducting Hand Washing Activities at Kindergartens in Shanghai

Since 2016, Lion Qingdao has supported hand washing activities aimed at children ages three to six in kindergartens in Shanghai.
In Shanghai, to prevent the spread of infectious diseases, children are encouraged to wash their hands before entering the kindergarten building. Lion Qingdao provides KireiKirei hand soaps (products sold by Lion Qingdao) to kindergartens for children to use at hand washing sinks.
Moreover, Lion Qingdao supports the hand washing classes conducted in kindergartens. At the hand washing classes, children are taught the importance of hand washing by their teacher, and every child receives a KireiKirei Health Diary, which contains instructions on correct hand washing techniques and timing.
In 2017, the KireiKirei Health Diary was distributed to approximately 30,000 children at 100 kindergartens.

Children washing their hands

The correct steps of hand washing are
shown on the walls above the sinks

Children holding their KireiKirei Health Diaries

2 Hand Washing Promotion for Children at Educational Institutions (Including English Schools), Restaurants and Dental Clinics

Lion Qingdao promotes the importance of hand washing among children ages three and up at various places in Shanghai by providing KireiKirei hand soap (a product sold by Lion Qingdao). With the hope of making hand washing fun for children, Lion Qingdao posts the “Happy Hand Washing” slogan and stickers showing correct hand washing steps on restroom mirrors.
In 2017 this activity was conducted in 61 educational institutions (including English schools), 78 restaurants and 13 dental clinics.

Restroom mirrors

3 Setting up the Moving Hand Wash Sink in Big Parks in Shanghai

In Shanghai, spring and autumn are the most popular seasons to spend time outdoors, and many people gather at parks. However, there are not many places for them to wash their hands before eating and drinking there. Since 2016, Lion Qingdao has set up the Moving Hand Wash Sink at key times of year in big parks in Shanghai. Users of the Moving Hand Wash Sink are taught how to wash their hands correctly, and the KireiKirei Health Diary, which contains instruction on correct hand washing techniques and timing, is distributed to all participants. In 2017, about 50,000 people used the Moving Hand Wash Sink.

People using the Moving Hand Wash Sink