Activities in China - Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Oral Health Care

1 Supporting Maternity Classes

Since 2013, maternity classes have been held annually at about 200 obstetrics and gynecology clinics located in 15 cities in China. The maternity classes are conducted for soon-to-be mothers to support them as they prepare to give birth.

The maternity classes include periodic lectures on oral care during pregnancy, as expectant mothers tend to be especially susceptible to oral health issues. Lion Daily Necessities Chemicals (Lion Qingdao) supports these lectures by providing oral care products and information on correct oral care to the clinics.

Oral care gift sets containing an “Oral Care Directions for Soon-to-Be Mothers” leaflet as well as a Systema toothbrush and toothpaste (both products sold by Lion Qingdao) are provided to all participants. Through these activities, Lion Qingdao promoted oral health awareness among approximately 8,000 expectant mothers in Shanghai in 2018.

Lecture at the Maternity Class

2 Collaborating with the Largest Dental Clinic in China

Since 2013, with the aim of promoting oral health awareness, Lion Daily Necessities Chemicals (Lion Qingdao) has collaborated with the BYBO Dental Group, the largest private medical dentistry group in China. Lion Qingdao provides oral care products such as Systema toothbrushes, Systema toothpaste and the Kodomo oral care set (products it sells) to first-time patients at BYBO dental clinics.

Lion Qingdao also supports the oral care lectures conducted by the BYBO Dental Group at offices near their clinics, providing products and information. These lectures are intended to inform working professionals on how to maintain oral health.

Lion Qingdao’s oral care sets are distributed yearly to about 60,000 to 70,000 people in cooperation with the BYBO Dental Group. Lion Qingdao paused this activity in 2018, but will resume in 2019.

Oral care lectures conducted at offices

Promoting oral care awareness through products at BYBO clinics

3 Oral Health Event of Tooth Brushing for Children

The Lion Group places emphasis on fostering children's awareness of dental and oral health in order to help people stay healthy for their entire lifetime.

Aiming to teach correct oral care to elementary school students, the Lion Group has held the Oral Health Event of Tooth Brushing for Children since 1932. Started in Japan, the event is presently held in countries and regions across Asia.

Lion Daily Necessities Chemicals (Lion Qingdao) held the Oral Health Event of Tooth Brushing for Children in 2017. Approximately 1,000 students at five elementary schools in Shanghai participated.

At each school, oral care sets (including an event booklet, toothbrush, toothpaste and mirror) were distributed to students. Using these sets, dental specialists taught students correct tooth brushing techniques. Through quizzes, children had fun learning about the importance of oral care.

4 Raising the Oral Care Awareness of Expectant Mothers

In every district of Shanghai, expectant mothers who have reached the third month of pregnancy are required to register personal information regarding their pregnancy and birth plans at a community hygiene health care center in their town. Lion Daily Necessities Chemicals (Lion Qingdao) cooperates with the Shanghai Institute of Planned Parenthood Research, a municipal government department, to promote the importance of oral care during pregnancy. Oral care gift sets that contain a leaflet titled “Oral Care Directions for Soon-to-Be Mothers,” a Systema toothbrush and toothpaste (both products sold by Lion Qingdao) are distributed to expectant mothers who come to a health care center to register. The oral care gift sets have been provided to about 300,000 expectant mothers every year from 2014 to 2017.

Oral care gift sets given to expectant mothers leaflet (left)
“Oral Care Directions for Soon-to-Be Mothers” (right)

Handing out the oral care gift set

Cleanliness

1 Raising Awareness of Health and Hand Washing at Hospitals in Shanghai

Lion Daily Necessities Chemicals (Lion Qingdao) has posted hand washing wall-posters featuring KireiKirei illustrations in hospitals to raise awareness of health and hand washing among children and their parents and promote healthy living since 2019. KireiKirei brand hand soap is sold in a number of countries by Lion Group companies, including Lion Qingdao. These posters depict correct hand washing practices. Also Lion Qingdao provides KireiKirei samples so visitors can try using it and practice correct hand washing techniques.

KireiKirei illustrations to raise awareness of the connection between health and hand washing at hospitals

2 Hand Washing Activities at Kindergartens in Shanghai

Since 2016, Lion Daily Necessities Chemicals (Lion Qingdao) has supported hand washing activities aimed at children ages three to six in kindergartens in Shanghai.

In Shanghai, to prevent the spread of infectious diseases, children are encouraged to wash their hands before entering the kindergarten building. Lion Qingdao provides KireiKirei hand soaps (a product it sells) to kindergartens for children to use at hand washing sinks.

Moreover, Lion Qingdao supports the hand washing classes conducted in kindergartens. At the hand washing classes, children are taught the importance of hand washing by their teacher, and every child receives a KireiKirei Health Diary, which contains instructions on correct hand washing techniques and timing.

In 2018, KireiKirei Health Diaries were distributed to approximately 30,000 children at 100 kindergartens in Shanghai. Lion Qingdao plans to expand this activity to Beijing, Guangzhou, Hangzhou and Nanjing, and expects to cover 4,500 families in 2019.

Children holding their KireiKirei Health Diaries

3 Hand Washing Promotion for Children at Educational Institutions

Lion Daily Necessities Chemicals (Lion Qingdao) promotes the importance of hand washing among children ages three and up at various places in Shanghai by providing KireiKirei hand soap (a product it sells). With the hope of making hand washing fun for children, Lion Qingdao posts the “Happy Hand Washing” slogan and stickers showing correct hand washing steps on restroom mirrors.

In2018 this activity was conducted in 115 educational institutions, teaching more than 80,000 children correct hand washing methods. Lion Qingdao plans to expand this activity to Guangzhou, Shenzhen, Hangzhou and Beijing in 2019, and expects to reach more than 160,000 students.

4 Setting up the Hand Washing House in Big Parks in Shanghai

In Shanghai, spring and autumn are the most popular seasons to spend time outdoors, and many people gather at parks. However, there are not many places at such venues for people to wash their hands before eating and drinking. Since 2016, Lion Daily Necessities Chemicals (Lion Qingdao) has set up the Hand Washing House at key times of year in big parks in Shanghai. Users of the Hand Washing House are taught how to wash their hands correctly, and KireiKirei Health Diaries, containing instruction on correct hand washing techniques and timing, are distributed to all participants. In 2018, these hand washing events reached appropriately 40,000 park visitors.