Activities in Malaysia - Southern Lion Sdn. Bhd.

Oral Health Care

1 Participation in the 25th MDA Scientific Convention & Trade Exhibition

Southern Lion participated as trade exhibitor in the 25th MDA Scientific Convention & Trade Exhibition organized by Malaysian Dental Association (MDA) at the Putra World Trade Center in Kuala Lumpur on January 26-28, 2018.

Working in close collaboration with dental professionals is an integral part of Southern Lion’s efforts to increase oral care awareness among the general public and to promote and firmly establish the concept of “Preventive Dentistry *. ” During the trade exhibition, Southern Lion explained the unique functions of the Systema gum care brand. In total, around 1,000 participants and dental professional visited the venue. All the visitors received Systema Toothbrushes and had a chance to try them out.

Southern Lion will continue to strengthen its collaboration with dental specialists, and promote activities related to “Preventive Dentistry.”

Lion Corporation’s overseas group companies are collaborating with dental professionals and retailers on initiatives based on the concept of “Preventive Dentistry.” Working together with dental professionals, Lion strives to increase awareness and understanding of oral care by sharing information on good oral care and practical tooth brushing methods. In addition, Lion promotes good oral care habits by providing products that suits individuals’ specific oral care needs through retailers and other markets.

2 Southern Lion “Oral Health Day”

As part of the company’ s efforts to promote the concept of Preventive Dentistry, Southern Lion conducted the first “Oral Health Day” to create awareness among internal staff on the importance of good oral hygiene and gum disease and its preventionin 2018.

The activity was conducted in collaboration with Ministry of Health (MOH), Oral Health Division under KP Abdul Samad. Free dental check-ups were provided by MOH via their mobile clinic. An Oral Health talk was held by the Dentists in the afternoon, focusing on gingivitis- signs, causes, treatment and prevention. Around 100 employees participated in the dental check-ups.

Southern Lion plans to make this an annual activity in efforts to increase awareness on good oral hygiene practices for all the staff.

3 Save Your Gums, Save Your Teeth Campaign

In coordination with the launch of Systema Advance Anti-Plaque Toothpaste in September 2018, Southern Lion launched the Systema Save Your Gums, Save Your Teeth campaign * to further its mission of raising awareness and educating the community on gum disease and good oral hygiene.

The campaign, implemented in coordination with the Ministry of Health (MOH), the Malaysia Dental Therapists’ Association and dentistry specialists, entailed the provision of information via the media and in-store promotions aimed at raising awareness of oral care and facilitating cavity and gum disease prevention. In addition, mobile dental clinics provided by the MOH and Universiti Teknologi MARA (UiTM) toured Malaysia to provide free gum checks for locals.

Systema has pledged 30,000 tubes of Systema Advance Anti Plaque Toothpaste to the community for distribution via the Malaysian Society of Periodontology.

The Save Your Gums, Save Your Teeth Campaign carries out dental check-ups using a “dental bus” equipped with dental chair that visits large retailers throughout the country in collaboration with the Ministry of Health Oral Health Program and UiTM.

Southern Lion staff at the Systema booth

Dental bus equipped with dental chairs

4 Participating in the Malaysian Dental Association’s Malaysia-International Dental Exhibition and Conference

Southern Lion participated as a sponsor and booth exhibitor in the Malaysia-International Dental Exhibition and Conference in July 2018.

During the event, we gave out goody bags to dental professionals. We introduced the new Systema Super Thin Charcoal Toothbrush. A total of 1,500 dental professionals attended the event.

5 Promoting the Lion Dental Health Program at Kindergartens and Primary Schools throughout Malaysia

The Lion Dental Health Program is a social contribution program established in 1998 by Southern Lion. The main objective of the program is to create awareness among the public of the importance of maintaining good oral hygiene for better overall health. The program targets children aged 4 to 12, as we believe that good oral hygiene must be cultivated from a young age.

The program was developed by the Lion Foundation for Dental Health (LDH), a public interest incorporated foundation established by Lion Corporation in Japan. Over the years, the Malaysian team has localized the program it in terms of content and techniques to the local audience.

The program is conducted in a fun and interactive way to make it more interesting to children. It includes a storytelling session, tooth brushing demonstrations, tips on good dental habits, a simple quiz and a special appearance by our mascot Mr. Kodomo Lion.

As a part of our commitment to help create awareness of good oral hygiene, every child involved in the program receives a goody bag containing a toothbrush, toothpaste and an educational leaflet with dental tips.

Over the years, we have collaborated with government dental clinics in states across Malaysia as well as the Malaysia Dental Therapists’ Association (MDTA) in conducting the program.

Since the program started in 1998, it has reached out to more than 1,000,000 children across Malaysia.

6 Oral Health Education for Children with Disabilities

Southern Lion supports a program organized by the Ministry of Health Malaysia (Oral Health Program) that aims to encourage awareness of oral health among children with disabilities. This program is conducted once every two years.

In 2017, the program was conducted for 400 children with hearing disabilities. By sponsoring the program, Southern Lion is helping to communicate the importance of oral health to children.

Program participants

7 Participating in the Malaysian Dental Therapists’ Scientific Conference

In 2017, the Malaysian Dental Therapists Association (MDTA) organized a scientific conference and dental exhibition in Kuala Lumpur. This event is conducted once every two years and dentistry professionals from all across Malaysia participate. In 2017, the event drew about 2,000 participants. Southern Lion was one of the main sponsors of the conference and actively participated as one of the main booth exhibitors.

The Dental Exhibition and Conference


1 Activities to Support the Health and Hygiene of Refugee Children

Southern Lion has been involved with health and hygiene awareness programs for refugee children since 2013. The activities have been conducted with NGOs and United Nations High Commissioner for Refugees (UNHCR) staff in Kuala Lumpur and Johor Bahru. In November 2018 Southern Lion supported refugee children under the protection of the UNHCR at CSB Rohingya Learning Center in Johor Bahru to increase their awareness of health and hygiene.

The programs targeted children ages 7 to 16, providing correct knowledge of oral care and hand and hair washing.

After the educational component of the programs, employees from Southern Lion celebrate the children’s birthdays and share happy moments with them. All the children are given goody bags with Southern Lion’s products for personal hygiene. 110 children aged 7 to 16 participated in this program in 2018.

About 570 children have participated since the program began.

2 Promoting Hygienic Habits at Kindergartens in Johor Bahru

With the aim of increasing awareness of the importance of hand washing among young children, Southern Lion has been visiting kindergartens in Johor Bahru and conducting hand washing programs since 2014. The programs include story-telling sessions and, education on the steps of hand washing and the importance of using hand soap.

About 950 children have participated in this program since it began.

Environmental Conservation Activities

1 Supporting Wildlife Protection in Cooperation with the Department of Wildlife and National Parks (PERHILITAN) Peninsular Malaysia

Southern Lion conducted a wildlife habitat conservation project in collaboration with PERHILITAN in September 2018.

An artificial salt lick was prepared at the foot of Mount Muntahak. By licking the deposit of salt, wildlife gain essential mineral nutrients that are important for bone, muscle and general growth.

Twenty employees from Southern Lion helped to prepare the artificial salt lick area and install sensor cameras to record wildlife that visit the salt lick area. These cameras help provide information about the animals that visit the salt lick.

2 Launch of a Conservation Program at Johor Elephant Sanctuary in Collaboration with Malaysia’s Wildlife Department

In August 2017, Southern Lion launched a collaborative program with the Department of Wildlife and National Parks (PERHILITAN) related to conservation efforts at the Johor Elephant Sanctuary. The sanctuary was completed at the end of 2018 and is actively involved in conservation efforts as well as creating awareness among the general public. Southern Lion has committed to supporting the activities conducted by the sanctuary and helping to raise awareness regarding the importance of wildlife conservation.

This program will be one of Southern Lion’s long-term (five-year) environmental conservation efforts.

Project representatives