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Lion Corporation (Hong Kong) Ltd. (“LCHK”) is engaged in activities aimed at promoting oral care habits for various demographics of people living in Hong Kong. On three occasions in 2024, oral care products sold by Lion Hong Kong were used to raise public awareness of oral care habits.
For parents and children of single-parent families, workshops were held at The Church of Christ in China Wanchai Church where 50 sets of SYSTEMA Gokujo Premium Toothbrushes, CLINICA PRO Toothpaste and NONIO Mouthwash were provided to 14 families (33 people) on January 20 and 18 families (39 people) on June 2 at Hong Kong Family Welfare Society , respectively, and a dental team from the University of Hong Kong conducted dental examinations.
For the elderly, Oral health education workshop utilizing SYSTEMA Gokujo Premium Toothbrushes, CLINICA PRO Toothpaste and SYSTEMA Interdental Brushes was held on March 18 and 19 at Tai O Alliance Church, where 30 people received a free full-scale dental checkup provided by the University of Hong Kong dental team.
Volunteers from the churches also assisted with these activities.
LCHK participated in “Love Teeth Day,” an annual charity fund-raising event in Hong Kong started in 2008, organized by the Community Chest of Hong Kong, the Hong Kong Dental Association and the Hong Kong Department of Health. LCHK has taken part for 14 consecutive years, since 2009. The aim of this campaign is to heighten public awareness of oral health and to encourage people to practice preventive oral care.
On December 15, 2023, “Love Teeth Day” was held and donations were collected from Hong Kong citizens to support oral health services for the needy. Participants who donated more than HK$35 received the “Love Teeth Day Pack” in appreciation of their support. This is a gift set of various oral care products that promote oral care at home.
In 2023, LCHK donated 40,000 Systema toothbrushes for inclusion in the “Love Teeth Day Pack.”
From August 1 to 14, 2024, LCHK conducted the KireiKirei My Bottle Sticker Drawing Contest in support of Global Handwashing Day. Along with bottles of KireiKirei, LCHK distributed stickers to kindergarten students for them to draw on. A contest was held to encourage students to post their sticker drawings to KIREI's and Classmate Facebook page. Among the 3,172 sticker entries, 23 winners were chosen. The children enjoyed learning about the importance of maintaining good bacteria and staying healthy.
