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PT. Lion Wings (“LW”) values the establishment of good oral care habits from early childhood and, jointly with local dentists, has conducted oral care educational events in cooperation with educational facilities such as kindergartens and elementary schools in Indonesia since 2008.
Kindergarteners from the age of four or five and elementary school students up to ten years old are the main targets of the event, at which the importance of oral care is taught through a video featuring the brand characters of KODOMO (LW’s oral care product line for children) and instruction on toothbrushing techniques offered by dentists. At the end of the event, all participants, including the children and their families, brush their teeth together using the correct techniques so that they can then practice at home what they have learned through the event.
Moreover, every year LW visits the same kindergartens and elementary schools to ensure the ongoing practice of good oral care habits.
In 2024, from January to December, the event was held at 107 educational facilities from January to May, with about 10,700 children participating.
In June and December 2024, LW operated a booth for Ciptadent, sold by LW, in Grebek pasar, West Java, Indonesia, offering product samples and free dental check-ups. Approximately 300 residents participated in the activities, which provided an opportunity to learn the importance of creating healthy oral care habits.
LW conducted oral care awareness activities at educational institutions in 2024, with the aim of establishing proper toothbrushing habits among students. Using the Systema brand toothpaste and toothbrushes sold by LW, the students brushed their teeth together, and developed quizzes and fun activities related to oral care. Three hundred people participated, mainly students and teachers.
Jakarta, the capital of Indonesia, is known worldwide for its heavy traffic and congestion. Therefore, every Sunday morning, the Indonesian government institutes a car-free day across about six kilometers of the city’s central roads and opens them for the general public to enjoy as pedestrians. In 2023, LW held an oral care event during one of these periods of pedestrian paradise to expand contact with consumers and promote brand awareness. The event booth was visited by 1,000 participants, who each received samples of toothpaste and took part in a tooth brushing experience.
In 2024, the event was also held on September 1 at three locations in Bandung, the capital of West Java and third largest city in Indonesia with approximately 3,000 residents participating.
Mother's Day in Indonesia is celebrated on December 22, while in Japan it is celebrated the second Sunday in May. On December 21, 2024, in the city of Bandung, LW operated a booth at an event to raise oral care awareness among families, offering a tooth brushing experience, a dental check-up by a dentist, and product samples of items sold by LW. The event was attended by 1,000 children and their parents/guardians.
As a company that manufactures and sells products used in everyday living, and to fulfill its corporate social responsibility, LW actively engaged in such social contribution activities as donations of products sold by the company.
| Date | March 26, 2024 |
|---|---|
| Donated items | Household goods | Details | Donation to consumers as a community contribution activity during the Lebaran season. |
* Lebaran is a major festival to mark the end of the Islamic month of fasting (Ramadan).
| Period | April and December 2024 |
|---|---|
| Donated items | Products sold by LW |
| Details | Donated products for 500 orphans free of charge |
| Date | November 19, 2024 |
|---|---|
| Donated items | Trees |
| Details | Donated 200 trees to aid local environmental protection efforts |
