Activities at Lion Corporation (Singapore) Pte Ltd

As of June 2020, some activities have been cancelled or postponed to prevent the spread of the novel coronavirus.
We plan to restart these activities when conditions improve and safety can be assured.

Oral Health Care

1 Participation in a Public Forum in Collaboration with National Dental Centre Singapore (NDCS) *

In March 2019, Lion Corporation (Singapore) Pte Ltd (“LCS”) participated in the public forum organized by National Dental Centre Singapore (NDCS) in commemoration of World Oral Health Day to educate the general public about commonly asked questions on oral care issues. The forum covered a wide array of common oral care topics such as diabetes and oral health, oral sores and remedies for cracked teeth, as well as tips on good oral care. After the event, the participants received goodie bags that included Systema products. Approximately 200 members of the general public participated in the forum.

National Dental Centre Singapore (NDCS) is a division under Singapore’s Ministry of Health that specializes in multi-disciplinary care for complex dental conditions. NDCS also actively organizes community outreach with partner brands like Systema and KODOMO, which are LCS’s oral care brands.

2 Collaboration with Specialist Dental Group – “Kiddie Visit @ SDG”

Specialist Dental Group (SDG) collaborated with local preschools to conduct “Kiddie Visit @ SDG,” in which they arranged for either preschoolers to visit a dental clinic, or a dentist to visit the preschool. The participating preschoolers were educated on the importance of caring for their teeth from a young age. They were introduced to the tools used for cleaning teeth and taught their functions.
This event was held in February, May, June, September and October of 2019, and approximately 180 preschoolers aged 3-5 years participated.

LCS supported this meaningful event by providing KODOMO Toothbrush and KODOMO Toothpaste for use in the oral care demonstrations and samples for all participants.

Preschoolers receiving KODOMO Toothbrush and KODOMO Toothpaste samples packed
in KODOMO plastic bag

3 Supporting a Public Seminar on Managing Common Dental Problems

In August 2019, Specialist Dental Group and Channel NewsAsia* jointly organized a public seminar at Mandarin Orchard Singapore titled “A Healthy Smile & You: Specialists’ Perspectives.” This seminar was held to educate the general public on achieving good oral and overall health through modern dentistry and expertise. At the event, dentists shared knowledge in four specialty areas of dentistry: endodontics, periodontics, oral and maxillofacial surgery, and prosthodontics. About 500 participants learned about managing common dental problems through modern dentistry and dental expertise. LCS supported this seminar by providing Systema products for the event goodie bag.

Channel NewsAsia is a Singaporean English-language TV news channel. Aiming to help viewers “Understand Asia,” it reports on global news from an Asian perspective.

4 Promoting Good Oral Health through Dental Clinics

LCS supports Thomson Dental Centre, a dental clinic group in Singapore, in educating patients on good oral health habits. A dental care set containing KODOMO or Systema oral care products (products of LCS) is provided to first-time patients at Thomson Dental Centre. Dentists educate patients on correct tooth brushing and oral care habits using a dental care set (KODOMO Kid Set, Systema Whitening Set or Systema Gum Care Set) selected based on the patient's age and oral health conditions. Each dental set consists of an oral care information leaflet, a toothbrush and toothpaste, with mouthwash in the Systema sets.

In 2019, a total of 12,000 patients from Thomson Dental Centre had received the dental care sets.

5 Initiative to Cultivate Good Dental Habits in Collaboration with a Medical Group

Cultivating good oral habits from childhood is very important. LCS collaborated with Raffles Dental (part of Raffles Medical Group*) with the KODOMO brand (product of LCS) to provide on-site dental screening to the preschoolers at the PAP Community Foundation (PCF)** Sparkletots Preschool and educate them about the importance of taking care of their oral health. A copy of the children’s dental check results was later shared with their parents. The participants received an event goodie bag that included KODOMO products, enabling them to practice correct oral care habits at home. 700 preschoolers participated in the educational event in 2018.

Raffles Medical Group is an integrated private healthcare provider in Asia. It owns and operates a fully integrated healthcare organization based in Singapore.
PAP Community Foundation (PCF) is a charitable foundation founded by the Singapore People's Action Party (PAP) in 1986 and is committed to nurturing a multi-racial, fair, just and inclusive society through the provision of educational, welfare and community services.

6 Educating Children on the Importance of Cultivating Good Dental Habits from a Young Age

On an ongoing basis, Singapore Dental Health Foundation* is involved in teaching children good dental habits from a young age. The foundation has initiated a project that involves working with childcare centers to bring children under their care to nearby dental clinics for dental screening and tooth brushing demonstrations, as well as to learn about the importance of cavity prevention and early treatment. LCS has supported this meaningful activity by providing KODOMO toothbrushes and toothpastes for all participants to encourage them to practice good dental habits from a young age since 2017. The project has been well received, garnering positive feedback from parents while participating children gain awareness of their dental health.
In 2018, 72 children participated in the event.

Children observing the dentist at work to understand the procedure of a dental check-up

Singapore Dental Health Foundation is an organization of volunteers working to increase dental health awareness and promote dental health in Singapore. The foundation’s activities include providing public dental screenings and conducting dental talks, seminars, forums, etc.

Hygiene Care

Hygiene Care Activity Tied Up with Free Bee

Free Bee SG* tied up with insurance company Manulife to promote a “Prevent and Protect” program for infectious diseases such as hand-foot-and-mouth-disease.
This program was held in April 2019 and reached out to preschools in Singapore to provide information about insurance coverage for hand-foot-and-mouth disease and other diseases. Approximately 1,100 goodie bags, which included Kirei Kirei products, were distributed to families with young children. As part of the program, LCS visited preschools with the Lion mascot to educate children on hygiene tips and encourage good hygiene practice using Kirei Kirei brand hand soap and body soap marketed by LCS.

Free Bee SG is a non-profit online community for parents to obtain information, freebies, etc., regarding pregnancy and parenting.