Lion’s Management Philosophy includes the tenet, “We deeply appreciate all those who extend their valuable support to us, as we prosper together through sincerity and mutual trust.” Accordingly, the Lion Group recognizes the importance of meeting the expectations and demands of stakeholders. To that end, mutual understanding with our stakeholders is essential for us to continue our sustainable growth. We strive to actively engage stakeholders in dialogue and collaboration by through various forms of communication.
We value and take seriously our stakeholders’ opinions and suggestions. After analyzing and reviewing them internally, we incorporate them into our future corporate activities to further improve our sustainability efforts.
Lion’s Main Stakeholders
Lion considers its main stakeholders to be its shareholders, investors, customers (consumers) and business partners, as well as municipalities, governments, non-profit organizations, local communities and employees.
To ensure that it will be able to continue to contribute to society, Lion listens carefully to the opinions of stakeholders and promotes stakeholder engagement* by via the following communication methods. The opinions we receive are reported to management and the relevant departments, and are utilized in our business activities.
Main Stakeholder Communication Methods
|Stakeholder||Major responsibilities||Main engagement opportunities|
|Shareholders and investors||
||Website: Investor Relations and News Release sections|
|Proactive disclosure of financial and non-financial information||Integrated Report|
|Customers (consumers)||Redesigning habits||Promotional activities and exhibition events|
|Safe and reliable manufacturing||Factory tours|
|Product development emphasizing the consumer's perspective||Consumer research: group interviews, monitoring surveys|
|Supplying superior products and services useful for everyday living||Commercials, in-store shopping, online shopping|
|Promoting information useful for everyday living||Lion’s website and social media|
|Appropriate, sincere customer service||Customer support|
|Business partners||●Suppliers (raw material manufacturers, production contractors)
|●Retail stores, wholesalers
|Governments and municipalities||Appropriate dialogue with supervisory authorities||Councils, committees, opinion exchange meetings, personnel exchanges|
|Collaboration to resolve local social issues||Conclusion of agreements, collaborative events and initiatives|
|Building and maintaining equitable and sound relationships||Debriefings and information exchange meetings|
|Non-profit organizations||Collaborative, cooperative support for solving social and environmental issues||
|Local communities||Solving social and economic issues||Social contribution activities and participation in the local community|
|Contributing to regional revitalization and development and collaboration with local communities||Connecting with local residents through events|
|Consideration for the natural environment||Environmental beautification activities|
|Biodiversity conservation||Conservation activities with local residents|
|Utilizing and developing human resources||
|Promoting occupational safety and health||
|Promoting and managing health||Health checkups, dental checkups|
|Respecting human rights||
* The process in which a company actively engages with its stakeholders through dialogue and other means to achieve mutually acceptable outcomes in order to fulfill its corporate social responsibility (see the Japan Business Federation’s Implementation Guidance on Charter of Corporate Behavior, 7th Edition)
Lion regards dialogue with stakeholders as a valuable opportunity for seeing how its aspirations as a company compare with society’s demands and calibrating its sense of balance as a good corporate citizen.
For example, we hold discussions with outside experts and customers, offer customer tours of our operating sites and provide information about our environmental conservation and social contribution activities.
Stakeholder dialogues are an important opportunity for exchanging opinions. Each dialogue focuses on a topic that requires discussion, allowing Lion to hear stakeholder opinions. These opinions are reflected not only in business activities, but also in our reporting.
We will continue working to understand and meet the needs of our customers and society through dialogue with stakeholders.
|2014||Outside experts, employees||Biodiversity information exchange meeting|
|2012||Outside experts||New environmental targets and environmental communication|
|2010-2011||Customers, employees||Lion’s environmental conservation and social contribution activities|
|2009||Outside experts||Providing safety and peace of mind for all customers|
|2008||Outside experts||Communication through the CSR report: Are Lion’s points getting across?|
|2007||Outside experts||Read-through of Lion’s CSR report|