Lion surveys have found that many customers enjoy wearing the fragrances of fabric softeners and detergents on their clothing in place of perfumes or cologne. Lion has studied how to most efficiently make fragrances adsorb on clothing during washing. We have found that fragrances that get washed away with water do not remain well on clothing and that fragrances that are strong in small amounts are easier to detect. Based on these and other insights, Lion has combined ingredients that are highly hydrophobic, have a low fragrance detection threshold (are easy to detect), and have a desirable level of volatility (vapor pressure) to create technologies that make fragrances last longer. We have developed variants of such fragrances in response to fragrance trends and customer needs so that customers can choose the fragrance they prefer.