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The Lion Group provides stable supplies of the hand soaps and sanitizers that are used in a variety of settings as well as conducts educational programs in Japan and across Asia mainly to promote the prevention of infection in the home and its transmission among family members.
Originating in Japan, KireiKirei is sold in Northeast, Southeast and South Asia.
The Lion Group held the Global My Bottle Sticker Drawing Contest in the countries and areas where we operate on October 15, Global Handwashing Day.* The contest is aimed at promoting the development of enjoyable handwashing habits to aid all families in leading healthier lives.
In 2024, we received approximately 5,000 applications from eight countries and areas. We will continue to work together as the Group to create cleanliness and hygiene habits.
* Established in 2008, the International Year of Sanitation, by international institutions, universities, companies and other actors working to address problems related to water and sanitation
As part of its efforts to promote cleanliness and hygiene habits, the Group conducts activities at daycare centers, kindergartens and elementary schools to instill and establish handwashing habits. We incorporate handwashing exercises, storytelling and other activities to help children learn the importance of making handwashing a habit as well as how to wash their hands in a fun way.
As well as educational institutions for children, the Group collaborates with governments, municipalities, and partner companies to promote cleanliness and hygiene in public facilities and outside the home (e.g., restaurants, hotels, etc.). We also work to ensure that basic hygiene and sanitation practices are firmly rooted in the lives of all people in Asia, including pregnant women, who are at increased risk regarding hygiene, and in times of disaster. In Japan, Lion has published a pamphlet covering oral and hand hygiene and health care in times of disaster as well as ways of preparing for such situations. In addition to providing information about hygiene and health in times of disaster, Lion participates in disaster readiness and other events around Japan to promote awareness and good practices.
Action: Contributing to Food Safety through Cleanliness and Hygiene Habits (Bangladesh)
In Bangladesh, a market we entered in 2022, we are working through the Japan International Cooperation Agency (JICA) to contribute to The Project for Strengthening the Inspection, Regulatory and Coordinating Function of the Bangladesh Food Safety Authority. Specifically, we are offering hygiene education related to hand washing and food safety. By training elementary school teachers and having them teach what they have learned at their schools, we were able to provide hand washing education not only to children, but also for their parents and local communities. In 2024, elementary school teachers and students from approximately 1,500 schools across the Gazipur and Lalmonirhat districts participated.
