Lion’s Commitment to the Environment

In line with the corporate slogan, “life.love.” we have written “Lion and the Environment” to encapsulate our commitment to the environment, expressing our aim of reducing environmental burden not only through our business activities, but through our products as well, while making every day brighter for each individual.

Lion and the Environment

Making daily life more pleasant should also mean caring for the environment.
Each everyday activity can do good things for our planet.
That’s Lion’s eco-philosophy. It’s why we make environment-friendly products that fit right into your lifestyle.
For example, we use renewable plant-derived carbon-neutral ingredients.
And we help you conserve water resources with our water-saving products while protecting the water environment.
So day by day, without even thinking about it, you help keep our planet healthy.
It’s an eco-lifestyle for everyday life.
That’s Lion's promise to you and the Earth.

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Environmental Labels and the Lion Eco-Standard

The “eco Lion” mark

The “eco Lion” mark

The “eco Lion” mark symbolizes Lion’s environmental activities and incorporates Lion’s environmental slogan, “Every Day. For the Earth” which concisely expresses Lion’s commitment to the environment in line with the corporate slogan, “life. love.” To help customers to choose environmentally friendly products, we use this mark on products that meet the proprietary Lion eco-standard. The factors that make each product environmentally friendly are printed within the mark.

The mark on a product

The mark on a product
TOP SUPER NANOX refill pack (360g)

The Lion Eco-Standard

Lion has created the Lion eco-standard based on life cycle assessment (LCA), in which the environmental burden created by a product is quantitively assessed at every stage from raw material procurement to disposal. Products that meet at least one evaluation standard in each evaluation category can bear the “eco Lion” mark.

Lion Eco-Standard Evaluation Categories and Standards

Life cycle stage Evaluation category Evaluation standards
①Raw material procurement Use of plant-based materials
Use of sustainable raw materials
  • At least 50% of the raw materials of product contents (organic ingredients) is plant-based
  • Of the plant-based materials used, at least 50% are biodiversity-friendly
↓
②Material procurement Use of recycled materials
Use of plant-based materials
  • At least 10% of the materials used are recycled cardboard used is at least 94% recycled paper or certified pulp from forest thinning
  • At least 20% of resins used are plant-based
↓
③Manufacturing Energy saving
Water saving
Chemical substance use reduction
Waste reduction
  • A reduction of at least 20% in greenhouse gas emissions at the manufacturing stage compared with the baseline product*
  • A reduction of at least 20% in water use at the manufacturing stage compared with the baseline product*
  • A reduction of at least 20% in use of chemical substances other than raw materials at the manufacturing stage compared with the baseline product*
  • A reduction of at least 20% in waste generated at the manufacturing stage compared with the baseline product*
↓
④Logistics Making products more concentrated and compact
  • An increase of at least 20% in product content concentration or packaging compactness compared with baseline product*
↓
⑤Use Energy saving during use
Reduction of greenhouse gas emissions during use
Water saving during use
  • A reduction of at least 20% in energy consumed by product use compared with baseline product*
  • A reduction of at least 20% in greenhouse gas emissions after product use compared with baseline product*
  • A reduction of at least 20% in water use during product use compared with baseline product*
↓
⑥Disposal Packaging reduction
Refill packs
  • A reduction of at least 15% in packaging materials used in bottles compared with baseline product*
  • A reduction of at least 50% in packaging materials used in refill packs compared with corresponding product bottles

* Baseline product: Products released in 2010, the baseline year for the Eco Vision 2020 targets.

Environmentally Friendly Products

Lion’s Environmentally Friendly Products—Water Saving

Lion’s Environmentally Friendly Products—Water Saving Magica LOOK Plus Bath Antimold Fogger LOOK Plus Mame-Pika Toilet Cleaner Soft-in-1 Shampoo TOP SUPER NANOX Ofuro no LOOK

* Click the product images for additional details.

Basis for Water Savings Calculations (Lion data)

TOP SUPER NANOX laundry detergent
Washing 3 kg of clothing in a front-loading washing machine (a major manufacturer’s 2009 model with 9 kg capacity), the amount of water saved is 23.3 l per load, or 9,600 l per year (at 8.6 loads per week)

Magica dishwashing detergent
Washing 20 items per wash, the amount of water saved is 3 l per wash, or 2,210 l per year (at two washes per day)

Ofuro no Look bath cleaner
Compared with previous detergents, the amount of water saved is approximately 3.2 l per cleaning of the bath, or 1,100 l per year (365 days’ worth)

LOOK Plus Bath Antimold Fogger mold-preventing fungicide
Assuming cleaning off mold once takes 24 l of water, the amount of water saved is 144 l per year (assuming one mold removal cleaning every two months)

Soft in1 two-in-one conditioning shampoo
The amount of water saved is 5.7 l per wash compared with using shampoo and conditioner separately, or 2,081 l per year (at one wash per day)

Products with the “eco Lion” Mark

* Environmental labels and the “eco Lion” mark are only used on products for sale in Japan.