Lion’s Environmentally Friendly Products

About Lion’s Environmentally Friendly Products

Lion considers products that have cleared the proprietary Lion eco-standard to be environmentally friendly. The Lion Group provides products that create effortless ways for consumers to be more environmentally friendly just by living comfortably and promotes the formation of eco-friendly living habits by engaging in interactive communication with consumers.

The Lion Eco-Standard

Lion has created the Lion eco-standard based on life cycle assessment (LCA), in which the environmental burden created by a product is quantitively assessed at every stage from raw material procurement to disposal. Products that meet at least one evaluation standard in each evaluation category can bear the “eco Lion” mark. In 2020, 80% of Lion’s household product* sales were from environmentally friendly products that meet the Lion eco-standard.

Portion of Sales from Products that Meet the Lion Eco-Standard

2017 2018 2019 2020
76% 74% 77% 80%

* Products in the Oral Care, Beauty Care, Fabric Care and Living Care fields

Lion Eco-Standard Evaluation Categories and Standards

Life cycle stage Evaluation category Evaluation standards
①Raw material procurement Use of plant-based materials
Use of sustainable raw materials
  • At least 50% of the raw materials of product contents (organic ingredients) is plant-based
  • Of the plant-based materials used, at least 50% are biodiversity-friendly
②Material procurement Use of recycled materials
Use of plant-based materials
  • At least 10% of the materials used are recycled
  • Cardboard used is at least 94% recycled paper or certified pulp from forest thinning
  • At least 20% of resins used are plant-based
③Manufacturing Energy saving
Water saving
Chemical substance use reduction
Waste reduction
  • At least 10% of the materials used are recycled
  • Cardboard used is at least 94% recycled paper or certified pulp from forest thinning
  • At least 20% of resins used are plant-based
④Logistics Making products more concentrated and compact
  • An increase of at least 20% in product content concentration or packaging compactness compared with baseline product*
⑤Use Energy saving during use
Reduction of greenhouse gas emissions during use
Water saving during use
  • A reduction of at least 20% in energy consumed by product use compared with baseline product*
  • A reduction of at least 20% in greenhouse gas emissions after product use compared with baseline product*
  • A reduction of at least 20% in water use during product use compared with baseline product*
⑥Disposal Packaging reduction
Refill packs
  • A reduction of at least 15% in packaging materials used in bottles compared with baseline product*
  • A reduction of at least 50% in packaging materials used in refill packs compared with corresponding product bottles

* Baseline product: Products released in 2010, the baseline year for the Eco Vision 2020 targets.

The “eco Lion” Mark

Mark

The “eco Lion” mark symbolizes Lion’s environmental activities and incorporates Lion’s environmental slogan, “Every Day. For the Earth” which concisely expresses Lion’s commitment to the environment in line with the corporate slogan, “life. love.” To help customers to choose environmentally friendly products, we use this mark on products that meet the proprietary Lion eco-standard. The factors that make each product environmentally friendly are printed within the mark.

The mark on a product

The mark on a product
TOP SUPER NANOX refill pack (350g)

Other Examples of Products with the “eco Lion” Mark

Environmentally Friendly Products

Lion’s Environmentally Friendly Products—Water Saving

Household Water Use Breakdown Magica LOOK Plus Bath Antimold Fogger LOOK Plus Mame-Pika Toilet Cleaner Soft-in-1 Shampoo TOP SUPER NANOX Ofuro no LOOK

* Click the product images for additional details.

Basis for Water Savings Calculations (Lion data)

TOP SUPER NANOX laundry detergent
Washing 3 kg of clothing in a front-loading washing machine (a major manufacturer’s 2009 model with 9 kg capacity), the amount of water saved is 23.3 l per load, or 9,600 l per year (at 8.6 loads per week)

Magica dishwashing detergent
Washing 20 items per wash, the amount of water saved is 3 l per wash, or 2,210 l per year (at two washes per day)

Ofuro no LOOK bath cleaner
Compared with previous detergents, the amount of water saved is approximately 3.2 l per cleaning of the bath, or 1,100 l per year (365 days’ worth)

LOOK Plus Bath Antimold Fogger mold-preventing fungicide
Assuming cleaning off mold once takes 24 l of water, the amount of water saved is 144 l per year (assuming one mold removal cleaning every two months)

Soft in1 two-in-one conditioning shampoo
The amount of water saved is 5.7 l per wash compared with using shampoo and conditioner separately, or 2,081 l per year (at one wash per day)