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The Lion Group is promoting various activities to realize a resource-circulating society by addressing issues such as plastic related problems and water resource shortages.
Plastic-related problems are related to other environmental issues as well. For example, excessive plastic use increases life cycle CO2 emissions, contributing to global warming, and improper disposal can result in marine plastics, negatively impacting biodiversity. Because Lion manufactures and sells plastic products, it has a significant responsibility regarding plastic-related problems.
The Group has published the Lion Group Plastics Environmental Declaration, which lays out its policy for addressing plastic-related problems. Based on this policy, we have set targets aimed at realizing a resource-circulating society both in Japan and abroad and are continually working to resolve these issues.
Water is a resource of utmost importance and vital for all living creatures. In Japan, there are also concerns about drought risk due to the effects of global warming and water supply risk due to aging water and sewage infrastructure.* To address the shortage of water resources, we are working to reduce water usage throughout our product life cycles. We intend to fulfill our responsibility as a company not only by reducing water consumption through our business activities, but also by providing products that reduce the amount of water used by consumers as they adopt new lifestyle habits. Since 2010, we have been selling TOP NANOX (now NANOX one, NANOX for Washing Machines with Automatic Detergent Dispensers), a highly concentrated liquid laundry detergent that washes away easily for one-rinse, residue-free washing. In addition, as of 2020, our entire lineup of liquid laundry detergents can be used in single-rinse washing. Moreover, we introduced Acron Smart Care in February 2023, a liquid detergent that eliminates the rinse stage. We will continue to strive to reduce water usage.
* White Paper on Water Cycle FY2024 published by the Headquarters for Water Cycle Policy 〔Japanese〕
The Lion Group promotes the recycling and effective use of plastic, water and other resources at all stages from raw material procurement to disposal by consumers. We will continue to promote initiatives to realize a resource-circulating society.
Activities for Realizing a Resource-Circulating Society
