Realizing a Sound Material-Cycle Society

Approach

Because Lion manufactures and sells plastic products, it has a significant responsibility regarding plastic-related problems. Water is a resource of utmost importance and vital for all living creatures. Global demand for water is predicted to increase from 4 trillion (in 2000) to 5.2 trillion cubic meters (in 2025), and shortages of water around the world are expected to grow increasingly grave. Lion promotes the recycling and effective use of plastic, water and other resources at all stages from raw material procurement to disposal by consumers.

* Ministry of the Environment, Annual Report on the Environment, the Sound Material-Cycle Society and the Biodiversity in Japan 2010

Overview

Activities for Realizing a Sound Material-Cycle Society

Initiatives