Approach

The Lion Group will address environmental issues, such as plastic-related problems and water resource shortages, by promoting various activities to realize a resource-circulating society. By doing so, we will contribute to the solution of social issues.

Plastic-related problems are related to other environmental issues as well. For example, excessive plastic use increases life cycle CO₂ emissions, contributing to global warming, and improper disposal can result in marine plastics, negatively impacting biodiversity. Because Lion manufactures and sells plastic products, it has a significant responsibility regarding plastic-related problems. The Group has set targets for realizing a resource-circulating society in Japan and overseas, and is continuously working to resolve related issues.

Water is a resource of utmost importance and vital for all living creatures. Global demand for water is predicted to increase from 4 trillion (in 2000) to 5.2 trillion cubic meters (in 2025), * and shortages of water around the world are expected to grow increasingly grave. To address the shortage of water resources, we are working to reduce water usage throughout our products’ life cycles. As a corporation that provides products that are helpful in daily lives, we believe it is our responsibility to reduce water usage not only in business activities, but by offering water-saving products. Since 2010, we have been selling TOP NANOX (now TOP SUPER NANOX), a highly concentrated liquid laundry detergent that washes away easily for one-rinse, residue-free washing. In addition, as of 2020, our entire lineup of liquid laundry detergents can be used in single-rise washing. We will continue to strive to reduce water usage.

Overview

The Lion Group promotes the recycling and effective use of plastic, water and other resources at all stages from raw material procurement to disposal by consumers. We will continue to promote initiatives to realize a resource-circulating society.

Initiatives