Lion’s SDG-Related Initiatives

Since its foundation, Lion has been promoting awareness-raising activities and information provision for consumers while developing products that support healthier daily living and proposing the creation of better living habits. Deeply aware that the pollution of the global environment is a worldwide issue, we have long strived to respond to environmental concerns, for example, by developing environmentally friendly products.
Responding to evolving social issues while contributing to each new day in order to create a brighter future for all—this is the unique contribution Lion can make to the achievement of the SDGs.*
Lion alone can only contribute so much to the achievement of the SDGs. In promoting activities, we work to solve problems through partnerships with all stakeholders, including local residents, government agencies and citizens’ groups.


  • *The Sustainable Development Goals (SDGs) are the 17 goals for the period from 2016 to 2030 described in the “2030 Agenda for Sustainable Development” adopted by 193 participating countries at the United Nations Summit in September 2015.
    (Source: Based on information from the website of the United Nations Information Centre)

Lion’s SDG-Related Initiatives

Creating Healthy Living Habits

Lion is advancing the goal of creating healthy living habits, the foundation of health, in order to help achieve longer healthy life expectancy and everyday well-being.

① Promoting oral healthcare

Lion is working to promote the establishment of good oral healthcare habits. To this end, in addition to developing and providing products and services, we implement activities to promote oral healthcare at all stages of life, from infancy to old age.

② Promoting cleanliness and hygiene habits

Aiming to realize everyday health and comfort for consumers, Lion implements initiatives in coordination with national and local governments, focusing mainly on promoting proper hand washing habits.

Promoting Environmental Initiatives for a Sustainable Planet

Through environmentally friendly products that consumers use in their everyday lives, we aim to create effortless ways for consumers to be more environmentally friendly just by living comfortably.

③ Environmental protection activities

Lion’s products, used for such purposes as tooth brushing and washing, are deeply connected to environmental issues in areas related to CO2, plastics and water resources. Accordingly, to realize a decarbonized, resource-circulating society, Lion proactively carries out environmental protection activities.