Environmental Communication

Approach

We at Lion believe it is our solemn responsibility to provide customer experience-based value in the areas of health, comfort and cleanliness while protecting the global environment—the foundation of health and daily living—in accordance with our aim of “Becoming an advanced daily healthcare company.” By using various means of communication to convey our approach to addressing environmental issues, related initiatives and the environmentally friendly features of our products, we promote the formation of eco-friendly living habits.

In addition, we strive to foster environmental awareness among employees through such means as education for new hires and employees in specific job categories.

Overview

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Initiatives

Lion believes that environmental communication with consumers plays an important role and has included it in the targets of Eco Vision 2020.
In 2019, our environmental communication reached approximately 18,000 consumers (1.9 times the 2010 level) through events, activities and other means.