Close
Lion launched a gum disease care toothpaste for Malaysia based on survey findings indicating an extremely high prevalence of gum disease coupled with a low awareness of the affliction in that country. Preliminary local surveys about toothpastes found that Malaysian consumers regard good foaming and the dispersibility of foam during brushing as important qualities in a toothpaste. Given this, Lion developed Systema toothpastes, offering a brushing experience closely tailored to consumer preferences and using the familiar term “plaque” as a keyword in consumer communications while leveraging Lion’s strengths in gum disease prevention technology.
Toothbrush Technology and Manufacturing Method ~Debut of New Material Rubber Head Toothbrush~
Super-Tapered Bristle Toothbrushes for Periodontal Pocket Care
Reach the Backs of the Back Molars!
Development of STEP Toothbrushes Tailored to Specific Stages of Children’s Growth
Overseas Roll Out of Super Thin Head, Slim Neck Toothbrushes Developed in Japan
Utilizing Gum Disease Prevention Technologies with the Keyword “Plaque”
Preventive Dentistry Initiatives in Asia
Related Information
