Next-Generation Policy
Basic Policy
Contribute to the generation of innovation as the growth engine for becoming an advanced daily healthcare company
Lion’s R&D aims to create innovation for daily living through the “ReDesign” of everyday rituals by developing products and services that contribute to the health, comfort and cleanliness of customers and help achieve “healthy minds and bodies for all.”
health
Research aimed at extending healthy life expectancy, so that customers enjoy healthy, fulfilling daily living over their entire lives.
comfort
Research aimed at emotional care through the performance of household chores and personal care by scientifically designing and realizing comfort.
cleanliness
Research aimed at delivering cleanliness—the core of healthy, comfortable living—in exciting and surprising ways.
Next-Generation Policy
- Oral-to-Body Solution
- We aim for expansion and evolution that will create an “oral health care business” in which oral care contributes to whole-body health care.
- Infotech Health Support
- We will create new health care business models that leverage cutting-edge technologies, such as IoT and AI.
- Daily Self-Care Enhancement
- We will work toward evolution aimed at creating a health care business that will, in turn, “ReDesign” daily living to create healthful habits that help enhance QOL.
- OTC
pharmaceuticals - Consumer
products - Foods with
function claims
- Oral science
- Interface science
- Microbial control technology
- Consumer research
- Safety evaluations
- Fragrance creation and evaluation technologies
- Analytics
Leveraging diverse fundamental basic technologies in the development of products across a variety of fields, we are implementing a broad range of initiatives aimed at new business creation.
The Mission of Lion’s R&D
Continuously produce innovation that “ReDesigns” living habits
- 1. Create experience-based value that fosters empathetic responses from consumers
- 2. Speed up R&D through open innovation
Taking on New Research Fields
