Our Research: Basic Technology Research

Aroma Technology

Aromas can help make everyday living healthier and richer.
In addition to scents that made foods tastier or lift our moods, unpleasant odors help alert us to danger.
At Lion, aroma technology specialists capable of distinguishing between over 1,000 different ingredients use the latest technologies to advance research aimed at realizing better daily living.

Creation Technology

In our development of toothpastes, which boast more than a century of history, we use only high-quality natural mint, designing flavors based on specific concepts and targets.
Our creation technology, which balances taste and aroma, is the result of combining scientific approaches and art with inherited traditional skills and techniques.

Evaluation Technology

We design detailed evaluation methods for each product category from the consumer perspective for use in product design.

Developing New Aroma Trends :

Striving to ascertain consumer fragrance preferences and constantly offer new fragrances, Lion has been researching fragrance trends for more than 20 years.

Development of New Masking (Deodorant) Technologies :

Lion leverages instrumental analysis and sensory evaluation to develop odor care technologies in step with changes in consumer lifestyles.

Cross-Modal Perception Technology

Our five senses each affect one another in what is known as cross-modal perception. Because of this, olfactory stimuli can influence how we perceive the input from our other senses.
Lion has been researching cross-modal effects for more than 20 years. We study the ways that fragrances impact not just taste, but even touch, hearing and sight, and present our research findings at academic conferences.

R&D Case Study—Aroma Technology

External Presentation—Aroma Technology

  • The 81st Annual Convention of the Japanese Psychological Association (2017)

    Effect of the Fragrance of Fabric Softener on Touch of Towel and Impression of the Room

  • 13th Pangborn Sensory Science Symposium (2019)

    Verifying the interactive effects of fragrance and color for improving value of fabric softener